At Cint, I own end-to-end delivery and troubleshooting for media measurement and Brand Lift Studies campaigns. I manage project setup, pixel generation, sampling, field monitoring, data checks and reporting.
I resolved a 38% campaign data discrepancy by tracing it to a tagging issue and adjusting creative-level delivery. I also handle technical and data discrepancies using Cint dashboards and tools including Excel and Power BI.
Earlier at Cint, I supported digital media measurement and Brand Lift Studies across global campaigns, and onboarded and trained clients using the Cint platform. I also analysed data and flagged fieldwork risks for client projects.
At Lucid LLC, I managed market research project operations and later led day-to-day operations for the North American Project Support team, including training new hires. I’ve also automated reporting and reconciliation with Excel VBA, Excel Automate and Google Sheets Apps Script.
