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Parabjeet Nahota

@parabjeetnahota

Digital media operations professional at IPG Mediabrands, supporting campaign workflows and monitoring performance from impressions to ROAS.

India

Message

What I'm looking for

I'm open to opportunities in PMO, project management, and operations roles.

At IPG Mediabrands, I support digital media research and campaign workflows, coordinating requirements for targeting, creatives, and budgets. I monitor impressions, clicks, conversions, and ROAS, and troubleshoot delivery issues to support accurate reporting and uninterrupted campaign execution.

At Nielsen, I processed and validated advertising content on proprietary research platforms and contributed to the new validation team. Earlier, at PureProfile, I coded open-ended survey responses and refined code frames for research analysis. My experience also includes market research data analysis, campaign support, and operations coordination.

Experience

Work history, roles, and key accomplishments

Senior Assoc

IPG Mediabrands

Jul 2025 - Jul 2026 (1 year)

• Support digital media research and campaign workflows by updating media flowcharts aligned with campaign flights
• Coordinate with internal teams to gather requirements related to targeting parameters, creatives, and budgets
• Monitor campaign performance metrics including impressions, clicks, conversions, and ROAS
• Troubleshoot delivery issues to ensure uninterrupted campaign execution and acc

Media and Market Research Operations Survey Coding Process Adherence Client Data Delivery Business Rules Compliance Multi Country Research Projects Excel Data Management and Reporting

Analyst

Nielsen

Sep 2021 - Jul 2025 (3 years 10 months)

• Processed and analysed digitised print and digital media content using proprietary research platforms
• Identified, clipped, and validated advertising content in line with defined business rules
• Accurately classified advertisements by brand, advertiser, product category, ad type, size, colour, and placement
• Ensured complete and accurate capture of advertisements across national and regional

Oral Communication Attention To Detail Communication Skills Critical Thinking Team Management Workforce Planning Teamwork Interpersonal Skills Skilled Multi Tasker Time Management Multitasking Knowledge Sharing Organization Skills Planning And Scheduling Research Skills Workforce Management Computer Literacy Resource Allocation Written Communication

Executive

PureProfile

Dec 2016 - Jun 2020 (3 years 6 months)

• Converted raw open-ended survey responses into structured, coded data for research analysis
• Designed and refined code frames to improve clarity and consistency of survey outputs
• Performed comprehensive quality checks to eliminate duplicate, fraudulent, or inconsistent responses
• Collaborated with project teams to resolve coding queries and data clarifications
• Ensured timely delivery of va

Oral Communication Attention To Detail Communication Skills Critical Thinking Teamwork Interpersonal Skills Skilled Multi Tasker Time Management Multitasking Organization Skills Planning And Scheduling Research Skills Computer Literacy Written Communication

Asst. Manager

Sanghvi Brands Promoters Pvt. Ltd.

Apr 2016 - Dec 2016 (8 months)

Oral Communication Attention To Detail Communication Skills Critical Thinking Teamwork Interpersonal Skills Skilled Multi Tasker Time Management Multitasking Rostering Team Leadership Organization Skills Planning And Scheduling Workforce Management Computer Literacy Resource Allocation Written Communication

Manager

Juice Salon - India

Jun 2014 - Apr 2016 (1 year 10 months)

• Maintaining daily attendance.
• Preparing daily, weekly and monthly staff reports to measure the productivity of the staffs.
• Taking weekly meetings so as to meet the monthly targets of the individuals and the branch.
• Organizing the trainings for the staffs as per their needs and the outlet requirements.
• Training new managers and taking them through various protocols of the outlet.
• Mainta

Executive

Datamatics Global Services Limited

Nov 2013 - Apr 2014 (5 months)

• Analysed and reclassified raw data into structured, client-ready formats
• Generated summaries and charts to support research reporting
• Supported client interactions and data processing activities
• Performed data transcription in English and Hindi
• Managed datasets using Microsoft Excel (sorting, merging, formatting)

Oral Communication Attention To Detail Communication Skills Critical Thinking Teamwork Interpersonal Skills Time Management Organization Skills Computer Literacy Written Communication

Executive

Cross-Tab Marketing Services Pvt. Ltd

May 2012 - Nov 2013 (1 year 6 months)

• Worked on branding and open-ended coding for market research studies
• Handled multi-country and multi-wave research projects
• Managed data analysis and classification using Excel
• Converted raw research data into meaningful insights for client delivery