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Rihane Jaziri

@rihanejaziri

Senior Social Media Manager at Property Finder, where I grew Instagram reach by 473% for the Property Finder Awards 2024.

United Arab Emirates

Message

At Property Finder, I created the Property Finder Awards 2024 social strategy, increasing Instagram reach by 473%, video plays by 289%, and engagement by 102%. I develop B2B and B2C strategies across markets and guide social media teams and agencies.

At the Department of Economic Development ADDED and Abu Dhabi Residents Office, I led marketing and social media initiatives and grew ADRO's audience from 700 to 39,000. Its campaigns generated 55M reach, 65M impressions, 2M engagements, and 1M+ video views.

At Atout France, I built the Middle East digital strategy and launched its Arabic-language digital ecosystem; the Arabic website campaign generated 1.6M visits in two months and collected 300,000 leads. My earlier roles included digital marketing at VisitBritain, social media at Sharjah Government - Sharjah Investment & Development Authority, and marketing at Audi.

Experience

Work history, roles, and key accomplishments

Current

Senior Social Media Manager

Current

Property Finder

Jan 2024 - Present (2 years 9 months)

Develops and executes B2B and B2C social media strategies aligned with company OKRs, manages remote teams and agencies, and owns multi-market budgets and campaign optimization.

Social Media Strategy B2B Marketing B2C Marketing Team Leadership Agency Management Budget Management Campaign Optimization Executive Positioning Event Coverage Training

Marketing Manager | Social Media Manager

Department of Economic Development ADDED

Jan 2021 - Dec 2024 (3 years 11 months)

Led marketing and social media initiatives for ADDED and affiliated departments, managing teams, agencies, budgets, and campaigns. Grew ADRO's audience from 700 to 39,000 and delivered campaigns generating 55M reach.

Marketing Strategy Social Media Management Team Management Agency Management Budget Management Campaign Management Brand Consistency performance reporting Stakeholder Coordination

Digital Marketing Manager Middle East North Africa & Turkey

Atout France

Jan 2018 - Dec 2021 (3 years 11 months)

Built the Middle East digital strategy and launched the organization's Arabic-language digital ecosystem, growing Instagram from 0 to 50,000 followers and generating 1.6M website visits in two months.

Digital Strategy Arabic Content Instagram HubSpot Hootsuite Contentful Crisis Management Partnerships Influencer Marketing

Digital Marketing Executive

VisitBritain

Jan 2016 - Dec 2018 (2 years 11 months)

Managed Facebook, Instagram, and X, growing Instagram from 10,000 to 25,000 followers and X from 12,000 to 35,000 in 18 months. Created paid digital campaigns and organized influencer trips.

Facebook Instagram Paid Media Campaigns Market Analysis Competitive Analysis Influencer Marketing

Social Media Manager

Sharjah Government - Sharjah Investment & Development Author

Jan 2015 - Dec 2016 (1 year 11 months)

Grew Instagram from 1,000 to 10,000 followers and launched a second account that reached 8,000 followers within six months. Produced content plans and reports and led live social coverage of events.

Instagram Content Planning Reporting Live Coverage Event Coverage

Marketing Executive

Audi | Al Nabooda Automobiles

Jan 2013 - Dec 2015 (2 years 11 months)

Launched and managed Audi's Facebook, Instagram, X, and YouTube presence, growing Instagram from 0 to 17,000 followers. Coordinated marketing events and produced materials to strengthen brand awareness.

Facebook Instagram YouTube Event Coordination Brand Awareness