Rida Nadeem
@ridanadeem
I build data-driven sales growth, forecasting, and performance insights.
PakistanWhat I'm looking for
At Henkel Industrial Adhesives, I scaled revenue from PKR 0 to 30.5M by launching five products and using demand analysis, performance tracking, and market-penetration strategies.
I built sales dashboards, segmented OEM and OES customers, expanded the dealer network with three strategic partners, and used margin analysis and value-based pricing to sustain 30–40% gross margins.
I'm advancing my analytics work through projects in predictive modeling, sentiment analysis, and risk forecasting, including a used-car pricing model with R² above 0.94. I've also been offered a Regional Cricket Analyst role with the Pakistan Cricket Board to analyze Women’s Cricket Team performance using live and historical statistics.
Experience
Work history, roles, and key accomplishments
Scaled revenue from 0 to PKR 30.5M by launching 5 products, achieving 100% YoY growth in 2022 and 22% in 2023 through demand analysis and market penetration. Applied customer segmentation and built an optimized dealer distribution network, onboarding strategic partners to expand market acquisition.
Regional Cricket Analyst
Pakistan Cricket Board
Sep 2026 - Present (1 month)
Conduct performance analysis of the Women's Cricket Team using live and historical match statistics, evaluating individual and team performance to generate data-driven insights.
Education
Degrees, certifications, and relevant coursework
Lahore University of Management Sciences
Master of Science, Accounting & Analytics
2023 - 2024
Pursued an MS in Accounting & Analytics with relevant coursework in Business Analytics, Advanced Machine Learning, and Data Science Decision Making.
University of Engineering and Technology, Lahore
Bachelor of Science, Mechanical Engineering
2016 - 2020
Completed a BSc in Mechanical Engineering from the University of Engineering and Technology, Lahore.
Availability
Location
PakistanAuthorized to work in
Salary expectations
Social media
Skills
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