
Devanshi Gupta
@devanshigupta1
I lead multi-brand content strategy, digital campaigns, and platform-specific storytelling that drives engagement and business growth.
What I'm looking for
I lead content strategy and execution for 7+ brands at Above The Fold Pvt Ltd, spanning baby care, interior solutions, sports clubs, and smart technology.
I build monthly content calendars, campaign concepts, and platform-specific strategies for Instagram, LinkedIn, Facebook, X, and YouTube. My work includes static creatives, carousel posts, AI-powered reels, and client communication across planning, approvals, and performance discussions.
Previously, I produced SEO content and social captions across logistics, healthcare, beauty, and lifestyle at Webtraffic Pvt. Ltd. I also bring experience in editorial review, brand voice development, creative writing, and storytelling around culture and cinema.
Experience
Work history, roles, and key accomplishments
Content Writer
Above The Fold Pvt Ltd
Jan 2026 - Present (8 months)
Lead content strategy and execution for 7+ brands across industries including baby care, interior solutions, sports clubs, and smart technology. Develop monthly content calendars, campaign concepts, and platform-specific strategies for Instagram, LinkedIn, Facebook, X, and YouTube.
Junior Content Writer
Webtraffic Pvt. Ltd.
Jan 2022 - Mar 2023 (1 year 2 months)
Produced high-quality SEO content across logistics, healthcare, beauty, and lifestyle industries, ensuring accuracy and adherence to client-specific tone and guidelines. Conducted self and peer-level content reviews and collaborated on keyword planning and content direction.
Psychology Intern
MANAS Foundation
Jul 2021 - Aug 2021 (1 month)
Attended OPD sessions, assisted with case documentation, and moderated group discussions.
Content Writer
Sthuma Pvt. Ltd.
Jun 2021 - Aug 2021 (2 months)
Reviewed, edited, and structured website pages, blog posts, video scripts, and social media content to ensure clarity, accuracy, and consistency in tone. Worked closely with RCI-licensed Psychologists to maintain a cohesive brand voice across platforms.
Psychology Intern
Fortis Healthcare
Jul 2020 - Aug 2020 (1 month)
Observed clinical sessions and prepared structured reports with attention to confidentiality and ethical considerations. Documented behavioural patterns and case insights, building analytical and reporting skills.
Young Critic
JIO MAMI Film Festival
Jan 2019 - Dec 2019 (11 months)
Selected through a competitive process; developed a fan-first critical lens through film reviews, cultural analysis, and storytelling around cinema, audiences, and contemporary narratives.
Climate Counsellor
ICCE - Green (R)evolution
Dec 2018 - Feb 2019 (2 months)
Conducted sustainability awareness initiatives on campus, contributing to community engagement and issue-based communication.
Communications Head
The Kalam Project
Led end-to-end content development and documentation, resulting in a published case study. Represented the project at The EdTech Summit 2015, presenting to an audience of 300+ and securing runner-up among 47 schools.
Magazine Editor
Confluence - The School Magazine
Edited over 150 submissions across prose and poetry, improving structure, clarity, and narrative flow. Contributed original written pieces and supported the magazine's conceptual direction.
Head Girl
Holy Cross Convent School
Coordinated with staff and student bodies to plan and execute institutional events, developing leadership, coordination, and public communication skills.
Volunteer
NSS
Completed two years of NSS volunteershipping.
Education
Degrees, certifications, and relevant coursework
VES College of Arts, Science and Commerce
Master of Arts, Clinical Psychology
Pursued a Master of Arts in Clinical Psychology at VES College of Arts, Science and Commerce, affiliated with Mumbai University.
K.J. Somaiya College of Arts and Commerce
Bachelor of Arts, Psychology
Completed a Bachelor of Arts in Psychology at K.J. Somaiya College of Arts and Commerce, affiliated with Mumbai University.
K.J. Somaiya College of Arts, Science and Commerce
Research Paper Writing Trainee, Research Paper Writing
Completed a research paper writing training program at K.J. Somaiya College of Arts, Science and Commerce.
Disha Computer Institute
Certificate Course in MS Office, MS Office
Completed a certificate course in MS Office at Disha Computer Institute.
Content Vidya Online
Creative Writing Trainee, Creative Writing
Completed a creative writing training program at Content Vidya Online.
Coursera
Create Animated Social Media Posts using Canva, Social Media Design
Completed a course on creating animated social media posts using Canva on Coursera.
HubSpot Academy
Digital Marketing and Artificial Intelligence (AI), Digital Marketing and AI
Completed a course on digital marketing and artificial intelligence at HubSpot Academy.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
bskkalam.wordpress.comSalary expectations
Social media
Skills
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