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Ricardo Sousa

@ricardosousa

I turn ecommerce operations into scalable, profitable systems across DTC brands and Amazon channels.

Portugal
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What I'm looking for

I'm looking to build and improve ecommerce operations, managed sales channels, and scalable growth systems for DTC brands, with ownership across customer experience, product innovation, and profitable execution.

I've spent the last decade turning messy ecommerce engines into calm, profitable machines across DTC brands, sales channels, and operational systems.

As Founder of EBackOps, I drive global DTC growth through managed Amazon sales channels. Previously, as COO at Narrative Cosmetics, I led the operational backbone behind the brand's creative vision, supporting scalable systems, product innovation, and a seamless customer experience from concept to delivery.

Across 80+ freelance projects and 3,600+ Upwork hours, I've delivered tailored operational solutions and measurable growth strategies. I've also managed ecommerce brands at Phoenix Industries and Winston and Bear, covering store operations, user journeys, supplier relationships, inventory, market research, sales funnels, and cross-functional delivery.

My work combines ecommerce sales management, process design, email marketing, CRM, SEO/CRO reporting, and supplier negotiation. I focus on making the day-to-day engine work better so brands can grow with confidence.

Experience

Work history, roles, and key accomplishments

EBackOps logoEB
Current

Founder

Mar 2024 - Present (2 years 6 months)

Global DTC Growth Through Managed Amazon Sales Channels

Upwork logoUP
Current

E-commerce Operations Expert & Growth Strategist

Jan 2016 - Present (10 years 8 months)

10+ years of side projects, 80+ projects, and 3,600+ Upwork hours delivering tailored operational solutions and measurable growth strategies.

Narrative Cosmetics logoNC

Chief Operating Officer

Apr 2022 - Dec 2025 (3 years 8 months)

As COO at Narrative Cosmetics, I lead the operational backbone that brings the brand’s creative vision to life. I help building scalable systems, support product innovation, and ensure a seamless customer experience from concept to delivery.

JS

Ecommerce Sales Manager

3JCL - Ecommerce Solutions

Oct 2020 - Jan 2022 (1 year 3 months)

Directed end-to-end management of the company’s e-commerce sales channels, ensuring operational efficiency and growth.

- Oversaw brand presence and performance across multiple e-commerce platforms, driving increased visibility and sales revenue.
- Developed and executed email marketing campaigns to enhance customer acquisition and engagement.
- Cultivated and maintained strong relationships with

Mosano logoMO

Account Manager

Dec 2019 - Jun 2020 (6 months)

Sales-driven account management role focused on delivering custom desktop and mobile development solutions. Responsible for market prospecting, client outreach, and contract negotiation to secure and grow business opportunities.

Phoenix Industries Inc. logoPI

E-Commerce Manager

Nov 2018 - Dec 2019 (1 year 1 month)

Worked closely with the CEO of a nine-figure e-commerce and digital marketing company to drive business growth and innovation.

Strategic Initiatives:
- Managed multiple e-commerce brands across various platforms.
- Enhanced user experience by collaborating with cross-functional teams to develop product features, implement processes, and capture critical data.
- Planned and supported the developme

WB

E-Commerce Manager

Winston and Bear

Feb 2017 - Nov 2018 (1 year 9 months)

Led end-to-end store operations, overseeing website design, content, offers, and day-to-day activities, alongside comprehensive product and market research. Collaborated with graphic designers by providing trend insights and creative direction to drive new product development. Managed stock and supplier relationships, CRM systems, SEO/CRO reporting, email marketing campaigns, and coordinated cross

Education

Degrees, certifications, and relevant coursework

University of Porto logoUP

University of Porto

Bachelor of Science, Ecommerce

Ricardo Sousa has a decade of experience in ecommerce operations and growth strategy, with a focus on turning messy ecommerce engines into calm, profitable machines.

Tech stack

Software and tools used professionally

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