At WELLA COMPANY, through EMAGINE CONSULTANCY, I manage daily front-end execution for Wellastore and the App, including products, promotions, content, and restrictions. I also coordinate trade activities around launches and seasonal activations.
I measure performance across promotions, content, customer registration, and overall KPIs. I analyze user behavior and adoption of new functionalities to support App CRO initiatives and improve the platform experience with stakeholders.
At CENTRAL DE CERVEJAS E BEBIDAS, I managed daily operations and digital content for the On-Trade Digital Channel, including B2B platforms, websites, online stores, and the customer portal. I monitored website performance and prepared reporting to support decisions and platform improvements.
My earlier work includes ecommerce trade marketing at JD SPORTS FASHION, digital marketing at HOLMES PLACE PORTUGAL, and communications roles at ZAP and CENTRAL MODELS. I also developed marketing and sales experience at HARD ROCK CAFE LISBOA, alongside training in Google Ads, SEO, SEM, and analytics.
