Annally Lima

Leads communications strategy for the group, integrating PR, digital, social media, influencers, events, and institutional communications. Partnered with senior leadership to drive brand positioning and achieved up to 30% growth in digital reach and 42% growth in qualified leads.

Developed content and communications for a major financial brand within a global agency environment. Collaborated with Creative, Strategy, and Account teams to ensure consistent consumer-facing communications.

Led editorial content covering business, economics, and agribusiness. Produced and edited market coverage, translating complex economic information into accessible narratives.

Developed PR and media relations strategies for clients in financial services, technology, and socioeconomic impact. Positioned spokespeople in business media and generated national coverage.

Led a team of content analysts and managed B2B accounts including Asia Shipping, DSV, Kuehne+Nagel, and Total Express. Developed integrated content and communication strategies for diverse markets.

Planned and produced strategic B2B content for national and multinational clients in logistics and services. Adapted content across Portuguese, English, and Spanish for different markets.

Edited and adapted international news coverage for large television audiences. Transformed complex information into clear, accurate narratives in a fast-paced environment.

Coordinated multidisciplinary teams in live television, managing editorial priorities and real-time decision-making. Led operations involving approximately 20 professionals in high-pressure environments.

MBA in Communications and Marketing from Universidade Cruzeiro do Sul, completed in 2021.

Post-Graduate Diploma in Media, Information and Culture from ECA-USP, completed in 2017.

Bachelor's Degree in Journalism from Universidade Paulista (UNIP), completed in 2009.