Ria Agarwal
@riaagarwal
Influencer marketing leader and founder driving end-to-end campaigns and brand growth.
What I'm looking for
I am an influencer marketing leader and founder with hands-on experience launching and scaling campaigns across diverse brands and industries. I combine strategic campaign design with executional rigor to deliver measurable results and long-term partnerships.
I have led teams and managed high-budget, large-scale campaigns, handling everything from ideation and creator scouting to invoicing and analytics. I have generated substantial revenue through coordinated account management and upselling.
I launched a women’s western-wear label and have run influencer programs for consumer brands like Kesh King, Ponds, and JBL, demonstrating entrepreneurial drive and cross-functional collaboration. My background also includes analytical roles in transfer pricing and data analysis at Deloitte and Bosch.
I emphasize clear client servicing, timely delivery, and strong networking; I thrive in collaborative environments where I can blend creative strategy with data-informed reporting to drive brand engagement and growth.
Experience
Work history, roles, and key accomplishments
Influencer Management Head
True North Marketing Agency
Mar 2025 - Present (6 months)
Led end-to-end influencer projects, handling strategy, proposals, client retention and communications for 4 campaigns; managed collaborations for brands including Waterful, One Athletics, Zima and Bnbme.
Founder
RII Clothing
Apr 2023 - Present (2 years 5 months)
Launched and grew a women’s western wear summer clothing line from scratch, managing product design, operations, and go-to-market efforts.
Senior Influencer Marketing Executive
Foxy Moron
Feb 2024 - Jan 2025 (11 months)
Owned 4 accounts and executed 3 full influencer campaigns, responsible for scouting creators, building long-term relationships, and end-to-end campaign delivery for brands like Kesh King, Love Beauty & Planet, Schwarzkopf, MyGold and Ponds.
Senior Influencer Marketing Executive
FoxyMoron (Zoo Media, Pollen)
Feb 2024 - Jan 2025 (11 months)
Managed four accounts single-handedly including influencer scouting and relationship building; executed three campaigns end-to-end for brands such as Kesh King, Love Beauty & Planet, Schwarzkopf, MyGold and Ponds.
Marketing Strategist
Simran Taneja Makeup Studio
Jan 2023 - Oct 2023 (9 months)
Led influencer marketing and coordinated 10 monthly makeup shoots, managed social media, collaborations with brands and wedding vendors, and built offline presence via events and local marketing.
Senior Account Manager
Winkl
Dec 2021 - Sep 2022 (9 months)
Led a team overseeing 20+ campaigns and executed 10+ campaigns solo, driving invoicing and billing processes that generated 60–70 lakhs per month as a team and managing large-scale creator activations of 100+ creators.
Senior Account Manager
Winkl - A Good Creator Co.
Dec 2021 - Sep 2022 (9 months)
Led a team overseeing 20+ campaigns and executed 10+ campaigns single-handedly, driving team revenues of ₹60–70 lakhs/month and managing mass campaigns with 100+ creators for brands like Facebook, Stanza Living and JBL.
Performed transfer pricing benchmark analyses across EU, APAC and NA clients, contributed to internal benchmarking software testing, and prepared reports for tax authorities while training junior team members.
Data Analyst Intern
Bosch
Aug 2019 - Oct 2019 (2 months)
Analyzed sales data to identify variables affecting sales and performed dependency analysis to inform business decisions.
Trained in transfer pricing and performed benchmarking analyses for clients, producing written analyses to support project deliverables.
Vice President
AIESEC, Delhi University
Apr 2016 - Dec 2017 (1 year 8 months)
Coached a 70-member team to deliver 500 international exchanges, organized large-scale events and generated ₹15–20 lakhs through international project exchanges and sponsorships.
Education
Degrees, certifications, and relevant coursework
Christ University
Master of Arts, Applied Economics
2018 - 2020
Grade: 3.58/4
Completed a Master of Arts in Applied Economics with a focus on analytical methods and economic research.
Amity University
Bachelor of Arts (Honors), Economics
2015 - 2018
Grade: 7.8/10
Activities and societies: Certified in Analytics for Business Intelligence (Amity Global Institute, Singapore, Nov–Dec 2017)
Graduated with a Bachelor of Arts (Honors) in Economics, covering core economic theory and quantitative analysis.
Amity Global Institute, Singapore
Certificate, Business Analytics
2017 - 2017
Completed a short professional certification course in Analytics for Business Intelligence in December 2017.
Amity Global Institute
Certificate, Business Analytics
2017 - 2017
Completed a short certification course in Analytics for Business Intelligence.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
riiclothingbyria.comJob categories
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