Looking for a job

Reshika Gupta

@reshikagupta1

Message

I build growth-focused brand and digital marketing campaigns that drive engagement, acquisition, and awareness.

India

Message

What I'm looking for

I'm looking to drive brand growth, customer engagement, and acquisition through integrated digital campaigns, content strategy, influencer partnerships, and data-driven marketing.

At Fibe, I built digital and brand campaigns that increased app downloads by 25%, brand awareness by 35%, and social engagement by 40%.

I launched Fibe's Chief Pronunciation Officer campaign after its rebrand from EarlySalary, engaging over 50,000 users through user-generated content and increasing brand interaction by 35%.

I use campaign performance and ROI insights to improve outcomes, including reducing acquisition costs by 20% across subsequent campaigns. I've also partnered with design, product, and sales teams to strengthen brand consistency and recall.

As the founder of Waggle Homes, I'm building the brand identity, website, acquisition strategy, Meta campaigns, Instagram content, influencer partnerships, and customer lifecycle programs from the ground up.

Experience

Work history, roles, and key accomplishments

Current

Founder

Current

Waggle Homes

Nov 2024 - Present (1 year 11 months)

Built brand identity, website, and customer acquisition strategy from scratch. Managed Meta ad campaigns, Instagram content strategy, and influencer collaborations to drive growth.

Brand Identity Web Development Customer Acquisition Meta Ads Instagram Marketing Influencer Collaboration Brand Guidelines Customer Lifecycle Management Retention Programs

Digital Marketer

Zenvayu

Jan 2025 - Oct 2026 (1 year 9 months)

I was a Digital Maketing Expert

Ads Manager Social Media Marketing Social Media Strategy Campaign Strategy Google Ads Content Creation

Digital and Brand Marketing Executive

Fibe

Aug 2022 - Jan 2024 (1 year 5 months)

Spearheaded digital marketing campaigns and influencer partnerships, increasing app downloads by 25% and brand awareness by 35%. Led the 'Chief Pronunciation Officer' campaign, engaging over 50,000 users and boosting brand interaction by 35%.

Digital Marketing Brand Campaigns Influencer Marketing Social Media Content Strategy ROI Analysis Cross Functional Collaboration User Generated Content