Renato Carbone
@renatocarbone
Loyalty strategist with 15+ years of customer engagement expertise.
What I'm looking for
As a Loyalty Strategist with over 15 years of experience, I have successfully led more than 160 projects across B2B, B2C, and B2E sectors, focusing on loyalty programs, gamification, and customer engagement strategies. My passion lies in creating innovative solutions that drive customer retention and program growth, ensuring measurable results for my clients.
Currently, I am the Founder and Head of Loyalty Strategy at Tinkering Loyalty, where I design and implement loyalty and incentive strategies for diverse clients. My work has included mentoring teams on loyalty trends and providing consulting services to optimize loyalty solutions. Notably, I have delivered a talk on Gamification to over 500 attendees and created over 100 free resources related to Loyalty and Incentives.
Previously, I served as Head of Loyalty Strategy at Valuenet, where I developed and managed loyalty programs that significantly increased customer retention and client revenue. My strategic initiatives for major brands like Ipiranga and Atlantica Hotels International have resulted in remarkable ROI and enhanced customer engagement. I am now seeking a Head of Loyalty or Customer Success role to leverage my expertise and drive impactful business outcomes.
Experience
Work history, roles, and key accomplishments
Founder - Head of Loyalty Strategy
Tinkering Loyalty
May 2024 - Present (1 year 1 month)
Designed and implemented loyalty and incentive strategies for diverse clients, driving engagement and aligning with global best practices. Mentored teams on loyalty trends and best practices, ensuring project growth and goal alignment. Created over 100 free contents related to Loyalty, Incentives and Gamification.
Head of Loyalty Strategy
Valuenet
Jun 2016 - May 2024 (7 years 11 months)
Developed and managed loyalty programs, gamification solutions, and incentive campaigns for B2B, B2C, and B2E clients. Led over 40 projects, increasing customer retention and boosting client revenue through tailored strategies. Designed and implemented strategies for major brands, achieving significant ROI and growth.
Customer Success Manager
Babel-Azza
Nov 2013 - Jun 2016 (2 years 7 months)
Delivered the growth of Amazon Kindle's expansion in Brazil, successfully distributing 30 million e-books in partnership with Nestlé. Managed sponsorship initiatives for the 2014 FIFA World Cup, boosting brand visibility and achieving high client satisfaction.
Customer Success Manager
Vertem
Dec 2012 - Nov 2013 (11 months)
Led a team managing over 110 loyalty and incentive programs, delivering daily solutions for customer challenges. Achieved significant revenue and client retention through operational efficiency and effective team management.
Account Executive
Vertem
Jul 2010 - Dec 2012 (2 years 5 months)
Planned and executed short-term incentive campaigns and loyalty reward programs across various industries. Managed fulfillment processes and conducted analyses to optimize client responses and maximize results.
Education
Degrees, certifications, and relevant coursework
Fundação Armando Alvares Penteado
Bachelor’s degree, Publicity and Advertising
2006 - 2010
Bachelor’s degree in Publicity and Advertising, focusing on marketing strategies, communication techniques, and brand management.
Escola de Engenharia Mauá
Bachelor’s degree, Engineering
2004 - 2006
Bachelor’s degree in Engineering, focusing on technical and analytical skills applicable in various engineering fields.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
youtube.com/@TinkeringLoyaltySocial media
Job categories
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