At CidadaniaJá, I co-founded and scaled a bootstrapped company from zero to US$10M in annual revenue. I led strategy, operations, and technology while staying hands-on with the systems and automation behind the business.
I built operational and technology infrastructure supporting 30,000+ customers, including AI-powered document workflows and CRM automations. I combined LLMs, APIs, Airtable, Zapier, and Make to automate repetitive processes and support commercial and operational decisions.
At Ailu, I founded a product for Brazilians relocating to Portugal, with AI-assisted decision support and relocation planning. I designed its analytics and experimentation layer, then ran tests across 10 features and approximately 50,000 users; the work produced a 20%+ lift in 30-day retention over the control group.
Across PrecatóriosJá and Juros Baixos, I co-founded and helped build digital marketplaces, developing acquisition, sales, and automation systems. At TranscritoJá, I built and operated the business end-to-end, scaling it to approximately US$100K in annual revenue.
