
Gabriela Costa
@gabrielacosta1
Product Manager at AERIN, designing a conversational AI that turns couples’ conversations into wedding identities and vendor-ready documents.
What I'm looking for
At AERIN, I designed a conversational AI agent that turns a couple’s conversation into a wedding visual identity and vendor-ready documents. After testing with real users, I moved structured questions from the prompt into code to address repetition and skipped questions, cutting about 15 AI calls per conversation.
At Cilia Tecnologia, I led product strategy across five business units and managed six Product Managers. I launched a B2B SaaS ERP with 500+ auto repair shops migrated and reduced production bugs by 40% in seven months. I currently evaluate AI responses at Handshake AI and map workflows while building in-house tools at EDEN.
Experience
Work history, roles, and key accomplishments
AI Annotator
Handshake AI
Oct 2026 - Present (0 months)
Evaluate AI assistant responses in Brazilian Portuguese, comparing two responses side by side and rating them on correctness, helpfulness, tone, and writing quality. Passed the project's one-attempt qualification assessment.
Founder and Head of Product
AERIN
Sep 2026 - Present (1 month)
Designed a conversational AI agent for wedding planning, built on Claude models. Moved structured questions from prompt to code, cutting about 15 AI calls per conversation, and implemented a multi-agent development workflow.
Co-founder and Product Director
Zayra
Jun 2026 - Present (4 months)
Built a management platform for beauty professionals using React Native, TypeScript, and Firebase through an agentic development workflow. Took the product from concept to a live pilot with 5 studios in about 3 months.
Business Process Consulting
EDEN
May 2026 - Present (5 months)
Mapping workflows across Quality, Operations, and Finance and building in-house tools with KPI dashboards.
Head of Product / Lead Product Manager
Cilia Tecnologia
Mar 2024 - Apr 2026 (2 years 1 month)
Led product strategy for 5 business units and managed 6 Product Managers. Launched a new B2B SaaS ERP with 500+ auto repair shops migrated and reduced production bugs by 40% in 7 months.
Senior Product Manager
Cross Commerce Store
Oct 2021 - Mar 2024 (2 years 5 months)
First PM at the company; expanded marketplace integrations, contributing to 50% revenue growth in 6 months. Ran qualitative and quantitative research to set priorities.
Senior Product Manager
Nectar CRM
Mar 2019 - Jul 2021 (2 years 4 months)
Contributed to a 10-point NPS increase and churn reduction from 3.5% to 2.5% in 1 year. Created the company's first Product and QA processes.
Requirements gathering, user interviews, and BPMN process modeling.
Sales Representative
NectarCRM
Sep 2017 - Nov 2018 (1 year 2 months)
Sales representative role at NectarCRM.
Education
Degrees, certifications, and relevant coursework
PM3
Product Leadership, Product Leadership
2026 -
Product Leadership program at PM3, ongoing in 2026.
IPOG
MBA, Project Management
2017 - 2019
MBA in Project Management from IPOG, completed in 2019.
PUC Goiás
Bachelor of Science, Computer Engineering
2012 - 2017
B.Sc. in Computer Engineering from PUC Goiás, completed in 2017.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
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