I've led customer acquisition and portfolio-growth strategy at QNB Alahli, doubling portfolio performance within one year through targeted sales planning and execution.
Across 105 branches in Cairo and East Cairo, I tripled regional productivity in six months by building coaching and training frameworks around sales effectiveness and customer experience. I also reduced the non-performing loan portfolio by 47% in one year through stronger credit review, loan approval, and portfolio-monitoring practices.
Over 18 years in retail banking, business development, relationship management, and sales leadership, I've developed teams, strengthened corporate relationships, and translated KPIs into practical growth plans.
