Open to opportunities

Reham Hussien

@rehamhussien

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Market research and strategy manager turning CX data into retention-led growth across Saudi, Canada, and Africa.

Egypt

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What I'm looking for

I’m looking for a market research leadership role where I can run end-to-end studies, connect CX insights to retention, and drive data-backed market-entry and growth decisions across multi-market teams.

I’m a results-driven Market Research & Strategy professional, focused on spearheading market entry and growth across diverse global regions, including Saudi Arabia, Canada, and Africa.

My strength is synthesizing qualitative and quantitative data to deliver strategic insights that bridge the gap between Customer Experience (CX) and retention—so stakeholders can make data-backed decisions that move the business.

In my current role as a Delivery and Intercity Research Manager, I lead large-scale research workstreams end-to-end, manage multi-market tracking, and run CX-focused initiatives to map user journeys and identify friction points. I also draft complex survey instruments, program global deployments, and ensure methodological rigor and data integrity.

Previously, I’ve managed KSA research and EMEA consumer research, contributed to pre/post testing of advertising, and collaborated on retention strategy development. Earlier roles strengthened my foundation in operations analytics, business development research, and building reporting dashboards to deliver actionable insights.

Experience

Work history, roles, and key accomplishments

Current

Delivery & Intercity Research Mgr

Current

InDrive

Jan 2026 - Present (6 months)

Spearheads large-scale research for InDrive’s Intercity and Delivery verticals, managing the project lifecycle from stakeholder alignment to executive reporting. Conducts UX research, pre/post testing, and survey development/programming, using SQL and Tableau to deliver actionable insights.

Market Research Research Program Management UX Research Monadic Testing Sequential Testing Survey Development Survey Programming Data Cleaning Data Integrity SQL Tableau Stakeholder Management Partnership Management B2B And B2C Research

Global Consumer Research Manager

InDrive

Oct 2024 - Dec 2025 (1 year 2 months)

Develops and implements new market entry methodologies using qualitative and quantitative research across regions including Saudi Arabia, Canada, Angola, and Madagascar. Leads usage & attitude research, segmentation/cultural code analysis, campaign performance evaluation, and retention strategy development.

Qualitative Research Quantitative Research Usage and Attitude (U&A) Research cultural analysis Segmentation Retention Strategy

Consumer Research Specialist (EMEA)

InDrive

Sep 2023 - Oct 2024 (1 year 1 month)

Supports BHT projects by selecting agencies, managing fieldwork, and reviewing data to produce reports across multiple markets. Contributes to pre- and post-testing of advertisements and develops questionnaires, screeners, and guides, including segmentation and data QA/validation.

Fieldwork Management Reporting Advertising Pre Post Testing Guide Development Segmentation Data Quality Assurance Data Validation

Junior Researcher

TKI (The KPI Institute)

Jun 2023 - Sep 2023 (3 months)

Improves Excel and Google Sheets templates to enhance reporting, data analysis, and visualization. Builds interactive dashboards and reports using data from multiple sources, including manual entry and research-based methods.

Excel Google Sheets Data Visualization Dashboarding Reporting Data Analysis Data Collection

Business Development Executive

Mylerz

Oct 2022 - May 2023 (7 months)

Collaborates with key decision-makers to identify opportunities and follow up with prospects throughout the sales cycle to meet needs and drive results. Screens and researches to identify new leads and opportunities.

Business Development Prospecting Lead Generation

Operations Analyst

CheckMeHealth

Sep 2021 - Oct 2022 (1 year 1 month)

Analyzes and optimizes workflows to improve operational efficiency. Manages operational system data, ensures data accuracy and integrity, and prepares reports and dashboards summarizing operational metrics.

Operations Analysis Workflow Optimization Reporting Dashboarding Data Integrity

Education

Degrees, certifications, and relevant coursework

Cairo University

Bachelor of Mass Communication, Mass Communication (English)

2018 - 2022

Grade: A+

Activities and societies: Recognized for academic excellence; awarded Best IMC Graduation Project (2022) for a digital transformation initiative improving citizen access to Egyptian government services.

Bachelor of Mass Communication (English section) at Cairo University, graduating in 2022. Completed an IMC graduation project in Egypt 2022 focused on digital transformation to improve citizen access to government services.