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Reetika Goswami

@reetikagoswami

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Detail-oriented digital marketer with 4 years of experience in strategic marketing and brand managem

India

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What I'm looking for

Seeking a dynamic role that leverages my expertise in strategic marketing, brand management, and data-driven decision-making to drive business growth and innovation.

I am a results-driven digital marketer with a proven track record of designing and executing global marketing campaigns that deliver measurable outcomes. My experience spans strategic marketing, brand management, and corporate communications, with a strong emphasis on data-driven decision-making and cross-functional collaboration.

Throughout my career, I have successfully led teams, managed stakeholder relationships, and leveraged AI to optimize task management. My achievements include driving a 40% increase in website traffic and a 25% boost in conversion rates. I am adept at streamlining marketing operations and producing data-driven performance insights to enhance campaign ROI.

I hold an MSc in Corporate Brand Management from Brunel Business School London and have completed certifications in Brand Management, Celonis Foundations, and Marketing Essentials. My expertise includes brand strategy development, market research, and project management, supported by proficiency in tools like Adobe Analytics, Salesforce, and HubSpot.

Experience

Work history, roles, and key accomplishments

Senior Analyst Digital Marketing

JLL India

Jan 2023 - Apr 2023 (3 months)

Developed and executed comprehensive marketing strategies aligned with JLL’s global objectives, resulting in a 25% boost in key performance metrics. Streamlined marketing operations and produced data-driven insights for enhanced campaign ROI.

Marketing Strategy Data Analysis Stakeholder Engagement Campaign Management Process Optimization Performance Metrics Cross Functional Collaboration Project Management ROI Analysis

Marketing Specialist

Harvard Business Publishing

Jan 2021 - Jan 2022 (1 year)

Created over 125 data-driven performance reports, improving campaign efficiency and resulting in a 15% increase in customer engagement. Managed regional marketing campaigns to align with global objectives.

Data Reporting Campaign Management Customer Engagement Cross Functional Collaboration Marketing Strategy Performance Stakeholder Management Digital Marketing

Marketing Editor

WSP India

Jan 2021 - Apr 2021 (3 months)

Streamlined communication strategies for the WSP US Marketing Team, reducing response times by 40%. Executed branding initiatives and spearheaded Inclusion & Diversity events to enhance employee engagement.

Communication Strategy Brand Initiatives Employee Engagement Process Improvement Team Collaboration Project Management