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NP@nishitapereira
Digital Marketing Specialist with a passion for data-driven growth.
BahrainI am a Digital Marketing Specialist with over 3.5 years of experience dedicated to driving business growth through data-driven analytics and effective campaign management. My journey has been marked by significant achievements, including a 35% increase in organic website traffic and a 23% boost in conversions. I thrive on harnessing the power of analytics and crafting innovative content to meet marketing objectives and accelerate business success.
At Deloitte, I served as a Strategic Marketing Analyst, where I led campaigns that resulted in an 18.6% increase in audience engagement. My efforts in social media marketing across platforms like Twitter, LinkedIn, and Instagram boosted engagement rates by over 33.3%. I also conducted in-depth market research to optimize campaign strategies, achieving a 25% improvement in targeting accuracy and a 30% increase in customer engagement.
My educational background includes a Master of Business Administration in Marketing, where I graduated with a CGPA of 9.6. I am passionate about continuous learning and have completed various certifications in Digital Marketing and Analytics. I am eager to leverage my skills and experience to contribute to a dynamic team focused on innovative marketing solutions.
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Work history, roles, and key accomplishments
Deloitte
Jun 2021 - Jan 2025 (3 years 7 months)
As a Strategic Marketing Analyst at Deloitte, I led campaigns that increased audience engagement by 18.6% and social media engagement by over 33.3%. I conducted market research to optimize campaign strategies, resulting in a 25% improvement in targeting accuracy and a 30% increase in customer engagement.
Nestlé
Aug 2020 - Sep 2020 (1 month)
During my internship at Nestlé, I analyzed shopper behavior on e-commerce platforms and provided keyword suggestions for search engine marketing. I also worked on digital ad analysis and contributed to real-time business challenges.
Mobley
Apr 2020 - Jun 2020 (2 months)
As a Social Marketing Intern at Mobley, I successfully increased followers from 350 to over 500 in a month and identified an auto-posting solution that reduced working time by 35%. I also contributed to social media posting and email marketing efforts.
Degrees, certifications, and relevant coursework
NKMaster of Business Administration, Marketing
2019 - 2021
Grade: 9.6
Completed a Master of Business Administration with a focus on Marketing, achieving a CGPA of 9.6. Developed skills in strategic marketing, data analytics, and campaign management, preparing for a career in digital marketing.
SABachelor of Commerce, Commerce
2016 - 2019
Grade: 81.96%
Earned a Bachelor of Commerce degree with a percentage of 81.96%. Gained foundational knowledge in commerce and business principles, enhancing analytical and strategic thinking skills.
Senior Secondary Education, General Education
2015 - 2016
Grade: 93.4%
Completed Senior Secondary Education under the CBSE curriculum with a percentage of 93.4%. Focused on academic excellence and developed a strong foundation for higher education.
Software and tools used professionally
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