Open to opportunities

Reena Shah

@reenashah

Message

Banking relationship and project leadership professional using data-driven analysis to grow revenue and develop teams.

India

Message

What I'm looking for

I’m seeking a leadership role where my strong analytical skills and people management capabilities can drive organizational growth—building on my banking, project delivery, and product-focused experience.

I’m a results-driven professional with 5 years of experience in banking relationship management and project leadership at a private sector bank, supported by 3 years in product management within the diagnostics industry and 2 years in pharmaceutical sales. I’m known for leading teams, driving revenue growth, and improving processes through data-driven analysis.

In my most recent banking role, I managed a team of 8 Privilege Bankers to deliver CASA and fee-based targets. I grew CASA through targeted customer engagement programs, reduced customer attrition and dormancy through proactive relationship building, and led acquisition of new accounts while strengthening capability through coaching and role-play training.

I’ve also led project and operations initiatives, including implementation of “Chrysalis,” a wealth management proposition modeled by McKinsey, and the development of the Integra system to enable client-centric relationship management. Alongside this, I directed process orientation initiatives such as Invest@Ease, deal entry, and customer profiling, and delivered RM training on processes, systems, and daily operating routines.

After a planned career break devoted to family responsibilities, I’m now returning to the workforce with a leadership mindset and a strong analytical toolkit. I’m seeking a leadership role where my people management and analytical strengths can drive organizational growth while maintaining a high standard for training, certifications, and execution.

Experience

Work history, roles, and key accomplishments

Senior Privilege Banker

ICICI Bank Ltd.

May 2012 - Oct 2012 (5 months)

Managed a team of 8 privilege bankers to deliver CASA and fee-based targets, driving MTD/YTD fee revenue across third party, asset, and transaction products. Reduced customer attrition and dormancy through proactive relationship building, and ensured team certifications in NISM, IRDA, and internal programs.

Team Management CASA Targets Customer Relationship Management Customer Retention Ace Banker Program New Account Acquisition

Project Manager

ICICI Bank Ltd.

Jan 2011 - Apr 2012 (1 year 3 months)

Led implementation of the “Chrysalis” wealth management proposition modeled by McKinsey, improving sustainable performance through input-parameter orientation. Built client coverage and client-centric systems (Integra), and delivered RM training while maintaining cluster and AMFI/IRDA certifications.

Project Management Wealth Management Input Parameter Orientation RM Productivity Client Coverage Model Client Relationships Integra System Development Process Orientation Invest@Ease Deal Entry Customer Profiling Training Delivery AMFI Certification I.A.R.A Certification

MIS & Training Manager

ICICI Bank Ltd.

Apr 2008 - Jan 2011 (2 years 9 months)

Identified and implemented process improvements to streamline data collection and report generation, enabling data-driven analysis to improve customer focus and operational efficiency. Produced performance reports on daily/weekly/monthly/quarterly cycles and facilitated training sessions to resolve recurring operational issues.

Data Collection Data Analysis performance reporting Process Improvement Training Facilitation

Product Executive

Accurex Biomedical Pvt. Ltd.

Sep 2002 - Aug 2005 (2 years 11 months)

Managed the urinalysis product range, including new pack-size launches, packaging, pricing, and promotional offers for urine test strips to drive sales. Led diagnostic product launches, managed brand collateral and vendor relationships, and supported field training and promotional planning.

Product Management Packaging Pricing Strategy Sales Promotions Product Launches Vendor Management Sales Enablement Field Training Price & Promotional Planning Sales Analysis Competitive Tracking Newsletter Production Website Maintenance

Officer – Marketing & Sales

FDC Ltd.

Jun 2000 - May 2002 (1 year 11 months)

Promoted FDC’s antibiotics and nutritional product range through regular engagement with surgeons, gynecologists, and dermatologists. Implemented company marketing strategies, provided field feedback, and monitored/report on competitor activity.

Pharmaceutical Sales Marketing Strategy

Summer Trainee

Dr. Reddy’s Laboratories

May 1999 - Jul 1999 (2 months)

Researched client attitudes and decision-making behavior in bulk drug purchasing for Dr. Reddy’s. Conducted perceptual mapping against competitors and benchmarked customer service standards against competitor offerings.

Market Research Client Attitude Research Perceptual Mapping Competitive Benchmarking

Marketing Executive

Uttam Pharmaceuticals

Jun 1997 - Jun 1998 (1 year)

Supported trading operations for bulk pharmaceutical drugs and managed/resolved customer queries. Focused on handling inbound customer needs during bulk drug trading activities.

Bulk Pharmaceutical Drugs Trading Operations Customer Support