Reda ZGUENDI

Managed $250K+ in monthly paid-media budgets across 250+ automotive accounts in the US and Canada, delivering qualified prospects to dealership sales teams. Generated 30,000+ qualified dealership leads per month through Meta, Google, and TikTok campaigns while optimizing CPL, lead quality, pacing, and budget efficiency.

Built and ran ecommerce, dropshipping, and digital-product projects from validation through storefront setup, paid acquisition, offer testing, tracking, and funnel optimization across international markets. Managed paid social and search campaigns for small-business clients across ecommerce, local services, and real-estate lead generation.

Managed paid acquisition delivery across ecommerce and lead-generation clients in Africa and the GCC, coordinating with creative teams to keep campaigns moving efficiently. Monitored campaign performance, surfaced optimization opportunities, and produced clear client reporting to support budget and creative decisions.

Built and ran an electronics ecommerce business in Morocco with a small team, selling nationwide through Shopify, Jumia, Meta, TikTok, and Snapchat. Scaled from approximately $50/day at launch to 60+ conversions per day at peak through paid acquisition, offer testing, storefront optimization, and conversion tracking.

Master's in Project Management & E-Business from Université Hassan II Ain Chock de Casablanca, 2020–2022.

Bachelor's in Economics & Management from Université Hassan II Ain Chock de Casablanca, 2017–2020.