Open to opportunities

Nizar Bahar

@nizarbahar

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Certified media buyer turning KPIs into programmatic and retail growth strategies.

Morocco

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What I'm looking for

I’m looking for a performance-focused role where I can lead media buying and optimization, connect KPIs to actionable strategy, and work with teams and marketing technology to drive measurable growth.

I’m a Certified Media Buying Professional with more than four years of experience turning KPIs into actionable strategies. I’ve collaborated with clients across the USA, Europe, MENA, and Canada, adapting performance thinking to diverse audiences and markets.

In programmatic and retail media, I run and optimize campaigns on DV360 and Yahoo DSP, while managing monitoring, optimization, reporting, invoicing, and taxonomy. I execute across retail environments and ad platforms, using data-driven solutions tailored to specific business needs.

I’ve also led teams and owned marketing technology strategy as Chief Marketing Officer, overseeing marketing technology integration, data management, and cybersecurity while monitoring performance. From paid search and social to A/B testing, audience segmentation, and retargeting, I focus on measurable outcomes—CPM, CPC, ROAS, and conversions.

Experience

Work history, roles, and key accomplishments

Sales & Customer Satisfaction Specialist

Amazon.fr

Jan 2018 - Jan 2021 (3 years)

Resolved customer issues including delivery delays and refunds to ensure client satisfaction. Managed cases to maintain a high level of customer experience.

Customer Support Customer Satisfaction Communication Case Management

Programmatic Advertising Specialist

Cossette Media

Jan 2025 - Present (1 year 5 months)

Ran programmatic campaigns for Bombardier Recreational Products in the USA and Canada using DV360 and Yahoo DSP. Monitored, optimized, and reported campaign performance.

Programmatic Advertising DV360 Yahoo DSP Campaign Monitor Campaign Optimization performance reporting Media Buying KPI Tracking

Programmatic & Retail Media Trader

Publicis Media via Hexagone Digitale

Jan 2024 - Present (2 years 5 months)

Managed programmatic and retail advertising campaigns for brands including Mondelez International, LVMH, Acer, Groupe Bel, and HEINEKEN. Executed campaigns across multiple retail and e-commerce channels and handled monitoring, optimization, reporting, invoicing, and taxonomy maintenance.

Programmatic Advertising Retail Media Campaign Execution Campaign Optimization performance reporting Invoicing

Chief Marketing Officer

RichMedia Agency

Jan 2023 - Present (3 years 5 months)

Managed and supported a team of traffic managers. Developed and implemented marketing technology strategies, overseeing martech integration, data management, and cybersecurity while monitoring performance against business goals.

Marketing Technology Martech Team Management Data Management Cybersecurity Performance Monitoring Digital Operations

Media Buyer

RichMedia Agency

Jan 2022 - Present (4 years 5 months)

Launched, managed, and optimized Meta, Google, and TikTok ad campaigns for Moroccan companies. Led digital channel planning and execution, managed Google Tag Manager and Google Analytics setup, handled bid/budget optimization for paid search, and used A/B testing and retargeting to improve results.

Meta Ads Google Ads Google Tag Manager Google Analytics Paid Search A B Testing Retargeting