At HAYES LOCUMS / HAYES MEDICAL STAFFING, I lead content and social initiatives, translating complex healthcare topics into approachable, brand-aligned storytelling. I develop content for LinkedIn, Instagram, Facebook, email, and the company blog.
I own editorial development and optimization of the BUNK blog, including writing, editing, SEO, accuracy, and voice. I also create recurring content franchises such as Locums 101, Ask Hayes, Quotable, and Industry Trend.
At KALLIMA PHOTOGRAPHY, I founded and built a luxury destination wedding photography brand, shaping its positioning, visual identity, messaging, website, marketing, and client experience. I’ve photographed 400+ weddings and events and managed the customer journey from inquiry through post-event experience.
I also founded SWEET PITS DEODORANT, an independent natural, aluminum-free personal-care brand, and developed it from concept through product launch. I shaped its brand identity and consumer education, and managed storytelling across its website, social media, and email.

