Open to opportunities

Zara Ahmad

@zaraahmad

Message

Creative marketing specialist with expertise in visual storytelling.

United States

Message

What I'm looking for

I seek a dynamic role where I can leverage my creativity and marketing expertise to drive impactful campaigns and foster meaningful connections.

I am a passionate marketing specialist with a strong background in content creation, design, and photography. My experience spans various roles, including content curation and freelance photography, where I have consistently delivered high-quality multimedia solutions that drive results and exceed client expectations. At Scout Digital, I built social media content calendars for multiple clients, conceptualizing engaging imagery for various platforms.

My educational background includes a Master’s in Media Management from The New School and a Bachelor’s in Journalism from the University at Albany. I have collaborated cross-departmentally with designers, copywriters, and strategists to bring innovative media campaigns to life, particularly in the food, lifestyle, and travel industries. My freelance work as a photographer has honed my skills in lighting, set design, and digital photography workflow, allowing me to create compelling visual content.

Experience

Work history, roles, and key accomplishments

Current

Freelance Photographer

Current

Self Employed

Jan 2016 - Present (9 years 5 months)

Implemented diverse lighting and set designs for photoshoots, both in studio and on-location, managing the entire digital photography workflow. Maintained expert proficiency in Adobe Photoshop and Lightroom, applying advanced technical photography and editing skills.

Photography Lighting Design Adobe Photoshop Lightroom Art Direction Visual Storytelling

Content Curator

Scout Digital

Jan 2022 - Dec 2024 (2 years 11 months)

Built and managed social media content calendars for multiple clients, conceptualizing social-first imagery for various campaigns. Collaborated cross-departmentally with designers, copywriters, and producers to execute client visions and develop comprehensive content briefs.

Content Creation Content Strategy Social Media Management Art Direction Digital Marketing Brand Identity Adobe Creative Suite Figma Canva

Marketing Coordinator & Designer

Nexlevel Consulting

Jan 2022 - Dec 2022 (11 months)

Provided comprehensive content strategy, graphic design, and copywriting services across social media, web, and email platforms. Managed social media channels, fostering community engagement and researching industry trends to inform marketing strategies.

Content Strategy Graphic Design Copywriting Social Media Management Web Design Branding Marketing Strategy Canva Community Engagement

Freelance Content Creator

Self Employed

Jan 2021 - Dec 2022 (1 year 11 months)

Created high-performing promotional photo and video content for various brands, effectively cultivating authentic relationships between brands and their audiences. Developed compelling visual narratives that resonated with target demographics.

Content Creation Video Production Branding Digital Marketing Social Media Marketing Visual Storytelling Brand Partnerships

Strategy & Design Intern

Restock

Jan 2020 - Dec 2020 (11 months)

Produced compelling visual content for email marketing and social media campaigns, ensuring alignment with marketing goals. Conducted thorough market research and analyzed emerging digital trends to inform content strategy and optimize consumer engagement.

Email Marketing Social Media Marketing Market Research Data Analysis Graphic Design Content Strategy