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Rebecca Zhang

@rebeccazhang

Sustainability and brand marketing professional at RELX悦刻 who developed long-term CSR projects, including a plastic recycling program across 10,000+ stores.

China

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What I'm looking for

I’m looking for opportunities in sustainability or brand marketing, where I can bring together CSR strategy and brand experience to develop sustainable projects and help put them into practice.

At RELX悦刻, I worked across brand marketing and CSR, developing the company’s CSR ecosystem and long-term projects in environmental protection, rural revitalization, and biodiversity conservation. The Pods Recycling program connected store-based collection with reuse and rural revitalization, and reached more than 10,000 stores.

My earlier work includes brand management at 京东7FRESH, where I helped establish the brand system and VI guide as the business expanded to 20 stores and four formats. I also worked on market communications and events at ACCA, business solutions at SINA, and client projects at McCann麦肯光明广告; since 2022, I have taken on freelance work in brand strategy, CSR consulting, and content localization.

Experience

Work history, roles, and key accomplishments

Current

Freelance Brand & CSR Consultant

Current

Self Employed

Jul 2022 - Present (4 years 4 months)

Provided brand strategy, CSR consultation, social media, AI content localization, and e-commerce services for various clients.

Brand Strategy CSR Social Media AI Content Localization Ecommerce

CSR Senior Manager / Brand Manager

RELX Technology

Oct 2019 - Jun 2022 (2 years 8 months)

Built CSR ecosystem from scratch, launched long-term projects in environmental protection, rural revitalization, and biodiversity conservation. Managed brand story, spokesperson strategy, and marketing campaigns, contributing to brand growth from 700 to 28,000 stores.

CSR Strategy Brand Management Marketing Project Management Stakeholder Engagement Sustainability

Brand Management

JD 7FRESH

Oct 2018 - Jul 2019 (9 months)

Participated in brand strategy planning, established brand system, managed design team, and released brand VI manual. Managed marketing plans and brand collaborations, expanding stores from 1 to 20 within a year.

Brand Strategy Brand Management Marketing Design Management VI Guidelines

Brand Marketing Promotion

ACCA

Oct 2016 - Sep 2018 (1 year 11 months)

Managed ACCA brand communication and marketing activities in China, developed regional plans, and organized campus and corporate events to enhance brand trust.

Brand Communications Marketing Event Management Campus Recruitment Corporate Partnerships

Business Planner

SINA

Oct 2014 - Oct 2016 (2 years)

Planned marketing solutions for FMCG, fashion, and women's industry clients, integrated advertising resources, and provided sales training.

Marketing Solutions Advertising Resource Integration Sales Training Client Management

Account Executive

McCann Erickson

Feb 2012 - Oct 2014 (2 years 8 months)

Executed market research, creative development, and project delivery for brand clients. Managed client communication, cross-department coordination, and vendor relationships.

Account Management Creative Development Project Management Client Communication Vendor Management