Open to opportunities

Jinfeng Fan

@jinfengfan

Message

Former Senior Account Executive passionate about branding and digital content.

China

Message

What I'm looking for

I seek a dynamic role that fosters creativity and growth in branding and marketing.

With a robust background in public relations and retail, I am a former Senior Account Executive who has transitioned into the fashion retail industry. My experience spans luxury, beauty, hospitality, and wellness sectors, where I have honed my skills in branding, digital content creation, and customer engagement. Currently, I work part-time as a Product Educator at Lululemon in Shanghai, where I am responsible for daily store sales and visual merchandising, ensuring customers receive personalized shopping experiences.

Previously, I served as a Digital Content Creator at Red note, where I designed and shared engaging content focused on mindfulness and personal growth. My role involved fostering an online community and encouraging discussions around self-development. Additionally, my tenure at ZhiXiang Consulting as a Senior Account Executive allowed me to manage client accounts and execute successful marketing campaigns, coordinating media placements and brand activities for clients in various industries.

Experience

Work history, roles, and key accomplishments

Current

Product Educator

Current

Lululemon

Sep 2022 - Present (2 years 8 months)

Responsible for daily store sales and visual merchandising, providing customers with product knowledge and personalized shopping experiences.

Sales Product Knowledge

Digital Content Creator

Red Note

Apr 2021 - Sep 2022 (1 year 5 months)

Created and managed the red note account, designing content on mindfulness and personal growth while engaging with an online community.

Mindfulness

Senior Account Executive

ZhiXiang Consulting Co., Ltd.

Feb 2020 - Mar 2021 (1 year 1 month)

Managed client accounts and executed marketing campaigns, coordinating media placements and PR strategies for various industries.

Marketing Campaigns PR Strategy

Account Executive

ZhiXiang Consulting Co., Ltd.

Feb 2019 - Feb 2020 (1 year)

Assisted in media planning and execution of branding events, maintaining communication between brands and media partners.

Media Planning

Retail Associate

Oliver Bonas

Jan 2019 - Feb 2019 (1 month)

Provided excellent customer service during the holiday season, assisting with sales and store operations.

Customer Service

Retail Associate

MUJI

Nov 2018 - Feb 2019 (3 months)

Assisted customers and managed store stock during peak season, maintaining store presentation and organization.

Education

Degrees, certifications, and relevant coursework

University of Leeds

Master's Degree, Fashion, Enterprise, and Society

2017 - 2018

Pursued a Master's Degree in Fashion, Enterprise, and Society, exploring the intersection of fashion industry dynamics, business strategies, and societal impacts.

University of International Business and Economics

Bachelor's Degree, E-Commerce

2013 - 2017

Completed a Bachelor's Degree in E-Commerce with a focus on International Business, gaining knowledge in online business strategies, digital marketing, and e-commerce platforms.