Looking for a job

Raza Mahdi

@razamahdi

Digital marketing professional at MarketStar, managing LinkedIn campaigns and optimizing affiliate marketing performance.

India

Message

At MarketStar, I managed and optimized LinkedIn advertising campaigns, from audience targeting and budget optimization to performance monitoring and reporting.

At ValueLeaf Services India Pvt Ltd, I managed affiliate campaigns and ad network relationships across BFSI, gaming, education, healthcare, trading, and iGaming. I optimized campaign pricing models and maintained approximately 25% margin per campaign.

I used AppsFlyer, Branch, HasOffers, Offer18, and WhistleLoop to track campaigns and analyze performance. I also developed influencer marketing strategies and executed social media campaigns.

At YourDOST, I maintained reports between learners and mentors, coordinated weekly meetings, and supported reporting and records.

Experience

Work history, roles, and key accomplishments

Consultant - LinkedIn Marketing Solution

MarketStar

Dec 2024 - Jun 2026 (1 year 6 months)

Managed and optimized LinkedIn advertising campaigns with a focus on campaign performance, reach, engagement, and lead generation. Executed campaign activities including setup, audience targeting, budget optimization, performance monitoring, and analysis.

LinkedIn Campaign Manager CIQ Merlin Campaign Management Campaign Optimization Audience Targeting Budget Optimization Performance Monitoring Data Analysis Reporting

Affiliate Manager

ValueLeaf Services India Pvt Ltd

Jun 2023 - Nov 2024 (1 year 5 months)

Managed affiliate marketing campaigns and ad network relationships across BFSI, gaming, education, healthcare, trading, and iGaming sectors. Optimized campaign pricing models including CPL, CPW, CPA, CPC, CPO, CAPI, and CPI to support performance and revenue growth.

Affiliate Marketing Appsflyer Branch HasOffers Offer18 WhistleLoop Campaign Management Data Analysis Influencer Marketing Social Media Marketing SEO Content Marketing Email Marketing

Account Manager

YourDOST

Jan 2022 - Dec 2022 (11 months)

Maintained and managed reports between learners and mentors across four teams. Coordinated weekly meetings and provided regular updates to management.

Reporting Coordination Communication Skills Record keeping