Creative Director with 13+ years across advertising, digital, and branding -working with brands like HDFC, Microsoft, and The Economist along theway. I like solving the actual problem in the brief, not just making it looknice. I've also spent a good chunk of that time building creative teams I'mgenuinely proud of.
As an independent creative consultant, I work with agency and direct clients across branding, digital campaigns, and content strategy. I also advise Bushcraft Organics on brand and creative work, and teach Fundamentals of Design and Campaign Design at AND Academy.
At Zircā Digital Solutions, I led the creative department across integrated campaigns and branding projects for clients including HDFC, Microsoft, Mega We Care, and The Economist. At Infectious, I directed creative output for Ultratech Cement, DBS, and IN2Nutrition, and led new-business pitch development.
Earlier, I headed a team of designers, illustrators, and video editors at Zapak Digital Entertainment (WWO), delivering campaigns for Reliance, Red Chillies Entertainment, Sony Music, and Avon. My work has also included digital campaigns and print collateral at MRM/McCann, plus brand identity, social media, and web design projects at Ideaz Inc.
