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Sudiptaa Kar

@sudiptaakar

Creative Head Consultant at Lastmile India, leading brand campaigns for Bajaj Auto and Coal India with AI-integrated creative work.

India

Message

At Lastmile India, I lead creative work for brands including Bajaj Auto, Coal India, and National Book Trust. I develop marketing plans and strategic communications, and use Autodesk and Adobe software to create designs and layouts.

At Fat Monkey Studio, I managed branding initiatives for fashion labels including Arvind Fashion, Ruf & Tuf, Newport Jeans, Flying Machine Fashion, and Arraystorm. The work included corporate films, photo shoots, social media communications, and marketing collateral.

As Creative Director at Arraystorm Lighting India, I managed brand communications for Arraystorm and Adappt across channels. I also worked with the digital marketing team on campaigns and used SEO and SEM tactics that drew a 50% increase in web traffic.

Earlier, I directed creative work at Lotus Communication for brands including KSRTC, Cadbury, ICICI Bank, and Tata Motors, and contributed to advertising and film projects in other roles. I hold a Bachelor Of Visual Arts in Painting/Fine Arts & Graphic Design from Rabindra Bharati University, and have exhibited my paintings in solo and group shows.

Experience

Work history, roles, and key accomplishments

Current

Creative Head Consultant

Current

Lastmile India

Mar 2025 - Present (1 year 7 months)

Led creative team in ideation and execution of actionable plans, enhancing project outcomes. Developed marketing plans and strategic communication approaches that expanded audience reach and strengthened brand recognition.

Creative Direction Project Management Strategic Communications Brand Building Marketing Plans Autodesk Adobe Creative Suite 3D Rendering Brand Portfolio Management

Creative Head Consultant

Fat Monkey Studio

Dec 2019 - Feb 2025 (5 years 2 months)

Managed branding initiatives for fashion labels, overseeing corporate films, photo shoots, social media communications, and marketing collaterals. Led creative team to generate innovative ideas and execute actionable plans for brand initiatives.

Brand Management Creative Leadership Marketing Collateral Social Media Marketing Project Management Budget Management

Creative Director

Arraystorm Lighting India

Dec 2016 - Nov 2019 (2 years 11 months)

Managed brand communications for Arraystorm and Adappt, ensuring alignment across all channels. Led crisis communication efforts, mitigating negative publicity and preserving brand integrity during critical situations.

Brand Communications Crisis Communications Digital Marketing SEO SEM Analytics KPI Evaluation Content Creation Social Media

Creative Director

Lotus Communication

Jun 2013 - Nov 2016 (3 years 5 months)

Developed marketing plans and strategic communication approaches that expanded audience reach, enhanced traffic, and strengthened brand recognition. Directed photoshoots and video productions, overseeing artistic direction to ensure consistency with brand messaging.

Marketing Strategy Strategic Communications Art Direction Video Production Project Management Budget Management

Creative Director

RQ India

Nov 2012 - Jun 2013 (7 months)

Directed creative vision for Arraystorm Lighting India brand campaigns and visual storytelling. Led lighting product shoots, styling, and art direction for promotional content.

Creative Direction Visual Storytelling Art Direction Product Photography Brand Management

Art Director

Adwit India

Sep 2012 - Nov 2012 (2 months)

Directed creative concepts for Adwit India print and digital campaigns. Supervised designers on typography, imagery, and brand consistency.

Art Direction Print Design Digital Design Typography Brand Consistency Client Management

Visualiser & Idea Generator

Ramp Digital Solution

Jan 2010 - Aug 2012 (2 years 7 months)

Coordinated brand collaborations with Mega Mart and Tata Steel Ltd., enhancing brand visibility. Participated in film productions, contributing to creative storytelling.

Brand Collaboration Creative Storytelling Film Production Teamwork

Visualizer & Idea Generator

7 Doors Creations

Dec 2007 - Jan 2010 (2 years 1 month)

Created TV commercials and press releases for brands, boosting brand visibility. Contributed innovative ideas and solutions to enhance team performance and outcomes.

TV Commercials Press Releases Brand Visibility Creative Ideation Teamwork

Visualizer

White Light

Jan 2003 - Dec 2007 (4 years 11 months)

Developed design concepts for diverse projects, enhancing visual appeal and client satisfaction. Crafted scripts and concepts for marketing campaigns for brands like Nakshatra Diamonds, Tata Tea, and Bajaj Auto.

Design Concepts Script Writing Marketing Campaigns Creative Ideation Teamwork

Graphic Designer

Concept

Jan 2002 - Dec 2003 (1 year 11 months)

Designed branding materials for Pepsi, Revlon, and other clients, enhancing visual identity and market presence. Created digital assets for web, email, and social campaigns.

Branding Graphic Design Digital Assets Print Design Adobe Creative Suite

Graphic Designer

National Art Press

Jan 1999 - Dec 2001 (2 years 11 months)

Designed show cards for advertising campaigns, magazine ads, hoardings, and brochures for Tata Tiscon, Tata Tea, and B M Birla Heart Research. Developed brand concepts and visual directions for client campaigns.

Graphic Design Print Design Advertising Naming and Brand Concepts Adobe Creative Suite