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Bhakti Batheja

@bhaktibatheja

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Art Director blending strategic storytelling and AI-driven creativity to lead digital-first brand campaigns.

India

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What I'm looking for

I’m looking to lead digital-first brand campaigns end-to-end, collaborate with stakeholders, and mentor creative teams—using storytelling, modern AI tools, and strong design craft to build engaging experiences across every channel.

I’m an Art Director with over two years of fast-paced creative experience, known for turning big ideas into visuals teams and audiences actually talk about. In my current role at McCann Worldgroup, I manage the Aditya Birla Mutual Fund account with end-to-end creative content ownership for Instagram and LinkedIn.

I lead ideation, design, and execution of ongoing campaigns, bringing complex investment topics to life through consistent, engaging narratives. Earlier, as a Design Associate at The Minimalist, I developed multi-brand campaigns for Tata Neu across digital platforms, handled social media design, and supported creative direction with AI-enhanced workflows. I also bring hands-on team collaboration and mentoring into every project, along with strong skills in Adobe Creative Suite and prompt making.

Experience

Work history, roles, and key accomplishments

Current

Art Director

Current

McCann Worldgroup

Jul 2025 - Present (1 year)

Own creative content and campaigns for the Aditya Birla Mutual Fund account across Instagram and LinkedIn. Lead ideation, design, and execution of ongoing digital-first campaigns, collaborating with stakeholders and mentoring junior designers while using AI tools to streamline workflows.

Art Direction Creative (Content)Digital Campaigns Ideation Design Execution Instagram LinkedIn Social Media Strategy Stakeholder Management AI Tools Workflow Optimization

Design Associate

The Minimalist

Nov 2023 - Jun 2025 (1 year 7 months)

Develop creative content and advertisements for the Tata Neu App across multiple platforms. Lead multi-brand campaign initiatives, oversee Instagram design, and provide creative and strategic direction for digital assets.

Creative (Content)Advertising Design Digital Campaigns Social Media Design Instagram Creative Direction Brand Strategy Adobe Illustrator Figma

Graphic Designer (Logo & Brand)

Freelancer

Aug 2022 - Sep 2022 (1 month)

Developed brand identities including logo design and style guides for startup clients. Used AI tools to create visual solutions and worked directly with clients to translate business objectives into design deliverables.

Logo Design Brand Identity Brand Research Client Communication Midjourney ChatGpt Microsoft Designer Visual Branding

Junior Graphic Designer

Scarecrow M & C Saatchi

Jul 2022 - Aug 2022 (1 month)

Produced engaging social media visuals for the Reliance Jewellery campaign and supported TVC ad production. Collaborated with the marketing team to translate campaign goals into impactful design outputs and delivered work aligned with campaign objectives.