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Ravii A

@raviia

Senior PPC strategist at Independent Consultant who delivered 3×–6× ROAS and reduced CPA by up to 45% across global client campaigns.

India

Message

What I'm looking for

I'm open to global roles and interested in work focused on paid media, lead generation, and ROI growth.

At Independent Consultant, I lead multi-channel PPC strategy and execution for 100+ global clients across Google Ads, Meta, and LinkedIn. I manage six-figure annual ad budgets focused on lead generation and ROI growth.

Across these campaigns, I achieved 3×–6× ROAS and reduced CPA by 25–45% through smart bidding, audience segmentation, and full-funnel optimization. I also built remarketing and lookalike audience strategies.

I built GA4 and Looker Studio dashboards for attribution and client reporting, and designed and tested conversion-focused landing pages to improve lead volume. I also provided strategic leadership and mentorship to agency teams and junior PPC marketers.

At WebNxt Digital Solutions, I led performance marketing across PPC, SEO, and CRO, managed $40K+/month in ad budgets, and built and mentored a team of 8+ marketers. I developed campaign frameworks, SOPs, and QA systems that reduced operational errors by 60%.

Experience

Work history, roles, and key accomplishments

Current

Senior PPC & Paid Media Consultant

Current

Independent Consultant

Jan 2023 - Present (3 years 9 months)

Lead strategy and execution for multi-channel PPC campaigns across Google Ads, Meta, and LinkedIn for 100+ global clients. Manage 6-figure annual ad budgets, achieving 3x-6x ROAS and reducing CPA by 25-45%.

Google Ads Meta Ads LinkedIn Ads Smart Bidding Audience Segmentation Remarketing Lookalike Audiences A B Testing Landing Page Optimization GA4 Looker Attribution Modeling Team Leadership

Digital Marketing Specialist

NovaMint Digital

Jan 2019 - Dec 2023 (4 years 11 months)

Managed integrated PPC campaigns across search and paid social, focusing on lead generation and user acquisition at scale. Reduced CPA by 38% through structured testing, audience refinement, and continuous bid strategy optimization.

PPC Lead Generation A B Testing Conversion Funnels Bid Strategy Audience Refinement Quality Score Optimization

Chief Marketing Officer

WebNxt Digital Solutions

Jan 2015 - Dec 2019 (4 years 11 months)

Led performance marketing strategy across PPC, SEO, and CRO for a diverse portfolio of clients. Managed $40K+/month ad budgets across Google Ads and Meta Ads, consistently delivering strong ROAS.