Open to opportunities

Kirana Santos

@kiranasantos

Performance-driven social media creator and copywriter who blends data-backed storytelling with high-converting creative.

Indonesia

Message

What I'm looking for

I seek a role where I can drive measurable campaign performance through creative strategy and data-backed content, collaborate with cross-functional teams, and grow into larger creative leadership responsibilities.

I am a performance-driven social media creator and copywriter with five years crafting high-converting ad copy and end-to-end creative production for global brands. I merge data-backed storytelling with visually compelling content — video, static, and UGC — and am proficient in CapCut, Adobe Premiere, Canva and AI tools to hit campaign KPIs.

As a digital nomad comfortable on camera, I have grown community engagement and exceeded campaign targets (including a 90% campaign success rate and 200% engagement ROI on a USAID campaign). I also bring experience in training volunteers, cross-functional collaboration, SEO-driven optimization and content strategy to build consistent brand voice and measurable results.

Experience

Work history, roles, and key accomplishments

Current

Social Media Content Creator

Current

Self-Employed

Aug 2019 - Present (6 years 1 month)

Managed end-to-end content creation and ad copy for global brands, achieving a 90% campaign target success rate and boosting reach and audience interaction through trend-driven concepts and performance optimization.

Content Strategy Copywriting Video Editing Capcut Canva SEO Performance Analytics

Museum Tour Guide

Affandi Art Museum

Jul 2023 - Oct 2024 (1 year 3 months)

Developed and delivered educational tour content that increased foreign visitor retention by 50%, trained and supervised volunteers, and refined programs using visitor feedback to align with institutional goals.

Public Speaking Educational Content Team Leadership

Education

Degrees, certifications, and relevant coursework

Universitas Gadjah Mada

Bachelor of Arts, English Literature

2017 - 2021

Activities and societies: Thesis research on corpus-based analysis; coursework in persuasion & copywriting, translation, and content strategy.

Completed a degree in English Literature with coursework in linguistics, literature, translation, and a thesis titled "First-Person Plural Referent in Medical Research Article: a Corpus Based Study."