Open to opportunities

Rashi Soni

@rashisoni

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Brand marketer turning into product and founder ops—building employer brands that drive human-centered outcomes.

India

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What I'm looking for

I’m looking for roles where I can connect brand storytelling with product strategy—using research to shape positioning, build customer-centered experiences, and work cross-functionally. I value early-stage ownership, clear problems, and measurable impact.

I’m a brand marketer with 3+ years building employer brand and organic social presence from scratch, and I’m now extending that into product and ops strategy. I’m drawn to roles where brand meets product and human behavior.

At Appointy, I managed organic social across Instagram, Facebook, Quora, Reddit, and LinkedIn—then scaled LinkedIn from 3K to 11K followers in 2 years through narrative-led content. I also led a company-wide employer brand audit via empathy interviews, translating insights into core value propositions and improving adoption.

As Co-Founder of The Unrush Lab, I’m defining product architecture and an NIMHANS/WHO-aligned crisis support flow ahead of the tech build. I translate market and UX research across 3 personas into product positioning and value propositions, and I lead legal structuring and ops setup alongside product and brand strategy.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder

Current

The Unrush Lab

Jan 2026 - Present (5 months)

Founded The Unrush Lab, defining NIMHANS/WHO-aligned crisis support flow and translating research across 3 personas into 8 core values and 5 value propositions to shape product positioning. Led legal structuring and ops setup alongside product and brand strategy.

Product Strategy Founder Operations UX Research Market Research Value Proposition Development Product Positioning Cross Functional Collaboration

Marketing Associate

Appointy

Aug 2021 - Mar 2025 (3 years 7 months)

Managed organic social channels and grew LinkedIn from 3K to 11K followers in 2 years through narrative-led content, then transitioned into building the company’s employer brand. Led a company-wide brand audit and end-to-end careers website revamp (research, narrative, content, and execution), improving cross-team adoption via product, marketing, and branding frameworks.

Employer Branding Organic Social Content Narrative Development Microsoft Clarity Cross Functional Brand Frameworks