Open to opportunities

Md Anamul Haque Chowdhury Shehzad

@mdanamulhaquechowdhu

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Marketing leader driving premium brand growth through strategy, digital campaigns, and influencer partnerships.

Bangladesh

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What I'm looking for

I’m looking for a role where I can grow business through organized, analytical marketing—building premium brands with end-to-end campaigns, influencer partnerships, strong correspondence, and process improvements that help the organization succeed.

I’m an organized and analytical marketing professional with more than 8 years of experience, combining strong correspondence skills with data-minded execution to grow brands and deliver measurable results.

At Bangla-Deshi Foods Limited, I spearheaded brand strategy and positioning for sub-brands (DESHI, KRISHI), designed national campaigns for key occasions, and led product launch marketing across multiple SKUs. I also standardized and upgraded packaging for 30+ SKUs while directing creative development aligned with international FMCG standards.

As NAFS Group CEO (September 2024 – Present), I defined and executed overarching strategy for NAFS Group and its flagship brand, NAFS Cafe. I elevated the brand into a premium destination through top-tier quality, ambiance, customer service, and innovative marketing—achieving over 100,000 organic followers within weeks of launch.

Previously, as Head of Marketing at K2T, I grew social media engagement rapidly (100,000+ likes/followers in 9 days), built partnerships with top intellectuals and celebrities, and delivered campaign-driven sales growth. Across roles like Head of Retail Marketing, Brand Manager, and Creative Director, I’ve consistently planned end-to-end web/social/display campaigns, measured performance, managed teams, and improved operations through audits to reduce costs and optimize resources.

Experience

Work history, roles, and key accomplishments

Current

Chief Executive Officer

Current

NAFS Group

Sep 2024 - Present (1 year 9 months)

Defined and executed NAFS Group strategy and led growth of NAFS Cafe as a premium dining brand through branding and marketing initiatives. Achieved 100,000+ organic social followers within weeks of launch and improved efficiency by streamlining processes via audits.

Business Strategy Premium Branding Social Media Marketing Influencer Partnerships Customer Experience Management Operations Management Team Leadership Campaign Development

Brand Manager

Bangla-Deshi Foods Limited

Feb 2024 - Dec 2025 (1 year 10 months)

Spearheaded brand strategy and national marketing campaigns for DESHI and KRISHI across digital and traditional channels. Standardized packaging for 30+ SKUs and led product launch marketing for cookies, dry cakes, mustard oil, spices, and other SKUs.

Brand Strategy FMCG Marketing Integrated Campaigns Product Launches Packaging Design Influencer Partnerships Cross Functional Collaboration

Head of Business Development

Orange Trade International

Mar 2023 - Dec 2023 (9 months)

Led business development and promotional marketing for Orange Café across direct mail/web initiatives, web/social/display advertising, and editorial content calendars. Launched two new branches and supported sales growth reported as reaching 14 lac within two months.

Business Development Promotional Marketing Direct Mail Digital Advertising performance reporting Correspondence Programs Stock Management

Head of Marketing

K2T

Jan 2023 - Aug 2023 (7 months)

Developed restaurant marketing strategies and executed campaigns to strengthen K2T’s premium brand presence. Drove social growth of 100,000+ likes/followers in 9 days and supported results targeting 20–25 lac per month while overseeing creative (graphics and motion) and auditing.

Restaurant Marketing Campaign Planning Creative Direction Influencer Partnerships Business Development Social Media Growth Stakeholder Management

Head of Retail Marketing

Sheba TM

Oct 2021 - Feb 2023 (1 year 4 months)

Developed and executed retail marketing campaigns using in-store POS, promotional literature, displays, merchandising, and digital advertising to drive revenue. Increased retail sales to 50+ lac and supported Sheba TM achieving top sales in the home appliance segment on Daraz 11.11 (2021), while leading 28+ area sales managers and territory officers.

Retail Marketing Merchandising Retail Displays Digital Advertising

Brand Manager

Shah Sports

Feb 2020 - Jul 2021 (1 year 5 months)

Developed and managed marketing campaigns to increase brand awareness and improve positioning in Bangladesh’s sports market. Conducted consumer research to inform sell-in/sell-through communications and supported launches of UFC and Reebok in Bangladesh.

Brand Management Marketing Campaigns Consumer Research Social Media Marketing

Head of Operations & Design

Digital MartX

Feb 2019 - Jan 2020 (11 months)

Created social media marketing strategies and campaigns by developing content ideas, planning budgets, and managing implementation schedules. Designed creative web media posters for clients and supported campaign development for multiple accounts.

Social Media Marketing Budget Planning Campaign Execution Graphic Design Operational Management

Creative Director

Sultan's Dine

Mar 2018 - Jan 2019 (10 months)

Designed business plans including recipes and led promotional planning across web, social, and display advertising. Launched branches quickly, audited branch stocks, and reported sales growth up to 4–6 lac in a day while managing a digital team.

Creative Direction Restaurant Marketing Digital Advertising Sales Operations Branch Launch Planning Team Management