Ralf Arno Hoppe
@ralfarnohoppe
I develop Brazilian markets and deliver technical sales, automation, and industrial project solutions.
BrazilWhat I'm looking for
I've built business relationships between Germany and Brazil for more than 35 years, spanning technical sales, market development, industrial automation, and manufacturing. As EvoCrete Industries' exclusive representative for Brazil, I develop the market and lead technical sales.
I've led Brazilian operations for FOC, AZELEKTRO, ROB-TECH Systems, ESCAD Engineering Brazil, and other industrial businesses. My work includes planning and building automotive production systems, automation with EPLAN and PLCs, biogas projects, import/export, and translating complex technical solutions into practical business opportunities.
Experience
Work history, roles, and key accomplishments
Exclusive Representative for Brazil
EvoCrete Industries GmbH
Jan 2026 - Present (8 months)
Responsible for business development, technical sales, and market development in Brazil as exclusive representative.
CEO – Partner
AZELEKTRO Ltda.
May 2007 - Present (19 years 4 months)
Provided consulting in Brazil, handled E-planning and E-construction for biogas plants, developed an e-commerce business (JAVALI Shop), and manufactured gaming and home office chairs. Also served as exclusive representative of a German company.
Managing Director
FOC – fibre optical components GmbH
Jun 2021 - Dec 2025 (4 years 6 months)
Managed the branch in Brazil (FOC do Brazil Ltda.) with a hybrid role covering office management and sales.
Solar Module Planner
Solarstars GmbH
Nov 2022 - Oct 2023 (11 months)
Planned photovoltaic modules using SolarEdge, selected inverters via SolaxCloud, and created string plans. Advised and recruited customers from leads.
Energy Consultant
Magnadynamic
Nov 2022 - Feb 2023 (3 months)
Offered and sold electricity and gas contracts via phone and email in a fully remote role.
CEO – Partner
ROB-TECH Systems
Jan 2011 - Dec 2017 (6 years 11 months)
Managed development, production, assembly, commissioning, and production support as manufacturer and system integrator. Responsible for planning and construction of complete production plants in the automotive industry and facilitated knowledge transfer from Germany to Brazil in biogas plants.
Responsible Managing Director
ESCAD Engineering Brazil
Mar 2008 - Dec 2010 (2 years 9 months)
Established a subsidiary in planning, construction of tools, automation, and robotics for the automotive industry. Managed 10 CAD designers (CATIA) and served as project manager for mechanical design in body construction at VW-Pacheco, Argentina plant.
Sales Representative
WEHA
Mar 2007 - Feb 2008 (11 months)
Sold Siemens products in Brazil, represented the company, developed sales channels and partnerships, and managed imports from Germany to Brazil.
Department Head
CONEXEL Conexões Elétricas Ltda.
Jun 2005 - Feb 2007 (1 year 8 months)
Headed the sales department for electrical components used in automation of production systems.
Partner & Technical Director
TECNOPOOL Engenharia Industrial Ltda.
Apr 2003 - Jun 2005 (2 years 2 months)
Planned and constructed production systems in the automotive industry, evaluated systems for cycle times and output, and identified production bottlenecks, such as in door manufacturing at VW-Brazil.
Department Manager
EDAG
Jan 1997 - Mar 2003 (6 years 2 months)
Managed planning and construction of tools (mechanical & electrical), supported model and prototype construction, and established a new department for planning, tool construction, automation, and robotics for the automotive industry. Handled import/export of materials and services.
Electrical Planning Engineer
EDAG
May 1990 - Dec 1996 (6 years 7 months)
Performed planning, concept creation, and electrical planning for major automotive manufacturers and their plants. Prepared extensive technical and commercial offers, supported body construction project planning, and handled electrical design hardware and software for automation systems.
Education
Degrees, certifications, and relevant coursework
Chamber of Crafts Wiesbaden
Master Electrician / Master Craftsman (Elektromeister), Electrical Engineering
Completed the Master Electrician / Master Craftsman (Elektromeister) program at the Chamber of Crafts Wiesbaden in 1989.
Ferdinand Braun School Fulda
State-Certified Electrical Engineering Technician (Staatlich geprüfter Techniker), Electrical Engineering
Earned the State-Certified Electrical Engineering Technician (Staatlich geprüfter Techniker) from Ferdinand Braun School Fulda in 1989.
Technical School of the German Air Force
Additional Training in Maintenance of Avionics/Electronics, Avionics/Electronics
Completed additional training in maintenance of avionics/electronics at the Technical School of the German Air Force in 1986.
Vocational School Fulda
Training as an Energy Plant Electrician, Electrical Engineering
Completed training as an Energy Plant Electrician at Vocational School Fulda in 1982.
Vocational School Fulda
Training as an Electrical Installation Technician, Electrical Engineering
Completed training as an Electrical Installation Technician at Vocational School Fulda in 1980.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Job categories
Skills
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