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Rajnandini Pathak

@rajnandinipathak

Marketing Executive at AccelSoft Infotech who engaged 5,000+ SaaS leads and increased lead generation by 35%.

India
Message

At AccelSoft Infotech, I spearheaded a B2B sales strategy for SaaS products that engaged over 5,000 potential leads and increased lead generation by 35%. I also managed email campaigns, social content, and client accounts.

At Flipkart, I built customer relationships by understanding business challenges and aligning strategies with customer goals. I was promoted to Subject Matter Expert within six months for exceeding customer engagement metrics.

At Sales Partners, I led and trained sales representatives and supported recruitment and onboarding. I also supervised field sales activities and coordinated with senior management on sales strategies.

Experience

Work history, roles, and key accomplishments

AI

Marketing Executive

AccelSoft Infotech

Mar 2025 - Jun 2025 (3 months)

Spearheaded a comprehensive B2B sales strategy for SaaS products, leveraging LinkedIn and social media to engage with over 5000 potential leads, resulting in a 35% increase in lead generation. Managed cross-functional workflows and optimized email marketing campaigns.

Education

Degrees, certifications, and relevant coursework

IU

International Institute of Business Studies (Bengaluru City University)

Master of Business Administration, Marketing and Business Analytics

Grade: CGPA: 7.19

Master of Business Administration in Marketing and Business Analytics with a CGPA of 7.19, completed in January 2025.

TU

Tezpur University

Bachelor of Commerce, Banking and Finance

Grade: CGPA: 5.41

Bachelor of Commerce in Banking and Finance Honors with a CGPA of 5.41, completed in December 2019.

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