Open to opportunities

Rajalakshmi Sankar

@rajalakshmisankar

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Data-driven Product and Growth Analyst with 8+ years of experience.

India

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What I'm looking for

I am looking for a role that fosters innovation and allows me to leverage data to drive impactful business decisions while promoting a collaborative and growth-oriented culture.

I am a data-driven Product, Growth, and Marketing Analyst with over 8 years of experience in leveraging data visualization and analytics to drive user growth and optimize retention. My expertise lies in SQL, Python, Power BI, Tableau, and Azure, allowing me to convert complex datasets into actionable insights that enhance user engagement and product adoption.

Throughout my career, I have successfully conducted various analyses, including user profiling and segmentation, which have led to significant improvements in retention rates and user satisfaction. My role as a Senior Data Analyst at Latentview Analytics has equipped me with the skills to develop predictive frameworks and targeted re-engagement campaigns, resulting in measurable increases in activation and retention rates. I am passionate about using data to inform business strategies and improve user experiences.

Experience

Work history, roles, and key accomplishments

Current

Senior Data Analyst

Current

Latentview Analytics

Oct 2021 - Present (3 years 8 months)

As a Senior Data Analyst, I conducted notification sizing analysis and developed predictive frameworks to enhance user engagement strategies for Microsoft. I also performed user profiling and cohort analysis, resulting in significant improvements in retention and satisfaction rates.

SQL Python User Segmentation Power BI Azure Retention Marketing Analytics Data Visualization

Data Analyst

Latentview Analytics

Jun 2019 - Oct 2021 (2 years 4 months)

In my role as a Data Analyst, I optimized campaign performance for Microsoft by designing scorecards to track marketing metrics and migrating reporting to Azure Cloud, which improved operational efficiency and reduced marketing spend.

SQL Power BI Azure Marketing Analytics Data Visualization Tableau Reporting Data Analysis

NLP Developer

Self Employed

Jun 2021 - Oct 2021 (4 months)

Developed an NLP-based semantic search engine using SBERT embedding model, improving search accuracy and user engagement. Designed a user-friendly interface with Power BI and Azure, significantly reducing data retrieval time.

NLP Power BI Azure Functions User Interface Design Transformers Semantic Search User Engagement

Associate Developer

3i-Infotech Limited

Jul 2015 - Jun 2018 (2 years 11 months)

As an Associate Developer, I developed SQL-based analytics solutions for the insurance sector and created Oracle reports to visualize sales growth, effectively communicating key performance indicators to stakeholders.

SQL Oracle Data Visualization Analytics Reporting Business Intelligence Data Analysis Software Development

Education

Degrees, certifications, and relevant coursework

Anna University

Bachelor of Technology, Information Technology

2011 - 2015

Completed a Bachelor of Technology in Information Technology, gaining foundational knowledge in software development, data structures, and algorithms, as well as practical experience in various programming languages and technologies.