Raina Wang

Built global customer and merchant operating model from ground up, driving lifecycle growth, segmentation, and cross-sell initiatives. Achieved significant growth in merchant numbers, transacting customers, and orders.

Started as a traditional relocation and concierge service, evolving into an AI-enabled platform. Tested acquisition channels and introduced AI agents and automated workflows to improve efficiency.

Led lifecycle growth for consumer lending portfolio, focusing on repeat borrowing and reactivation. Built test-and-learn framework with control groups, achieving 33-55% higher conversion in selected cohorts.

Worked on Alipay's national consumer voucher programme across 300+ cities, segmenting markets and allocating budgets. Coordinated cross-functional delivery with Taobao and Tmall, contributing to 30% increase in campaign-hub DAU.

Designed customer segmentation and lifecycle interventions across travel categories, using contextual cross-sell. Owned referral and promotional programmes, contributing to 150% month-on-month traffic growth and c.200% growth in customers and orders.

Managed programmes for new-customer conversion, engagement, retention, and reactivation. Supported CRM membership programmes, achieving 8% reactivation among lapsed high-value customers and 70%+ participation among high-value members.

Identified cross-sell opportunities for airport transfer, car hire, and other overseas ground transportation products. Designed differentiated propositions, pricing, and incentives to drive adoption and retention.

MA in Education with a focus on Digital Literacy from University College London, completed in 2023.

BA in Advertising from Chutian College, Huazhong Agricultural University, completed in 2013.