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Raik Brauns

@raikbrauns

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Digital executive at Winora Group consolidating platforms across 9 brands and bringing AI into commerce operations.

Germany

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What I'm looking for

I’m looking for a Digital Director, VP Digital, Head of Digital, Chief Digital Officer, or related interim role with branded manufacturers, consumer goods, industrial or mid-market companies, particularly those with dealer networks. I’m open to other sectors and to on-site, hybrid or remote work across Germany, DACH and internationally.

At Winora Group, I’m consolidating eCommerce, CRM, CDP and PIM systems across 9 brands onto a single SaaS stack, with €1.2M in savings realised to date. I’ve also introduced AI across content, platform administration and performance marketing, reducing campaign production time by approximately 75%.

At Winora Group CEU, I built a 9-FTE digital unit supporting 5 brands in 8 countries, including a D2C platform, Salesforce CRM and dealer integrations. Earlier at HEAD, I introduced a Magento 2 platform for 4 brands and launched the first D2C shop in winter sports; at 3Dconnexion, the webshop became Logitech’s strongest online channel by revenue share across its business units.

Experience

Work history, roles, and key accomplishments

Current

Global Director Digital D2C

Current

Winora Group

Nov 2025 - Present (1 year)

Leading digital D2C across 9 brands with 22 FTE and revenue responsibility. Consolidating eCommerce, CRM, CDP, and PIM systems onto a single SaaS stack, realizing €1.2M savings and reducing campaign production time by 75% through AI.

D2C Platform Consolidation AI Ecommerce CRM CDP PIM SaaS Performance Marketing Content Production

Head of Digital CEU

Winora Group

Oct 2021 - Nov 2025 (4 years 1 month)

Built a 9-FTE digital unit from scratch, delivering websites and apps for 5 brands in 8 countries, Salesforce CRM and PIM for 65,000+ SKUs, D2C platform, Amazon store, and dealer integration via EDI and VeloConnect.

Digital Strategy Team Building Salesforce PIM D2C EDI VeloConnect ERP Integration Navision Dynamic

Senior eCommerce Consultant

Tomcom GmbH

Apr 2021 - Oct 2021 (6 months)

Provided eCommerce consulting services, leveraging extensive experience in digital strategy and platform implementation.

Ecommerce Consulting Digital Strategy

Director Communication Wintersport

HEAD

Nov 2017 - Apr 2021 (3 years 5 months)

Led a 24-person team with a €2.5M annual budget, launching an AI product finder built on IBM Watson and a tennis racquet with sensor and app, and managing the 750 m² ISPO presence.

Product Innovation AI IBM Watson Team Leadership Budget Management Event Management

Founder & Owner

medialution

Oct 2002 - Oct 2020 (18 years)

Founded and ran a digital transformation consultancy alongside employment, providing strategic guidance and implementation support to clients.

Digital Transformation Consulting entrepreneurship

eCommerce Manager, then Head of Digital Unit

HEAD

Mar 2014 - Nov 2017 (3 years 8 months)

Introduced a Magento 2 platform for 4 brands and launched the first D2C shop in winter sports. Built Emarsys CRM with 450,000 subscribers and managed 39 social channels with approximately 6.7M followers.

Magento D2C CRM Emarsys Social Media Ecommerce

Online Marketing to Marketing Director DACH

3Dconnexion

Jan 2008 - Dec 2014 (6 years 11 months)

Drove online revenue growth of +250% in 2 years, making the webshop Logitech's strongest online channel by revenue share. Managed SEM in 11 languages and achieved +200% engagement, winning the CRM Best Practice Award 2009.

Digital Marketing SEM Ecommerce CRM Revenue Growth Engagement