At Chamelo, I led global DTC marketing across brand, creative, social, performance, and growth for a consumer eyewear brand. I managed $25M+ in annual marketing investment across North America, Europe, and APJ.
I scaled the European consumer business 223% YoY to $2.3M and helped grow North American e-commerce to $23M, up 20% YoY. Through lifecycle and retention, I generated approximately $1.2M in incremental annual revenue with no incremental paid media spend.
At Osmo, I led global growth strategy and built and scaled an influencer marketing program, expanding distribution through creators alongside paid and owned channels. I also led consumer product launches end-to-end, including one that generated 6,250 pre-orders.
Earlier, I worked agency-side at Webenza and Ideasaur Creative, supporting digital marketing and strategy for consumer brands including Landmark Group, ITC, More Retail, Kurl-On, Phoenix, Sterling Holidays, and Easybuy. I’ve worked hands-on with campaign creative and social as well as website merchandising, while also managing agencies and cross-functional teams.
