Rafiq Douglas

Provide responsive resident support and resolve concerns to maintain positive customer relationships. Prioritize service requests and coordinate with property management, maintenance teams, contractors, and vendors.

Extracted, cleaned, and analyzed donor data to inform segmentation, fundraising outreach, and campaign planning. Created and executed Salesforce email campaigns and tracked performance using GA4.

Managed LinkedIn content and channel improvements, increasing impressions by 261.90% and engagement rate by 35.24%. Launched and managed the company TikTok channel to reach younger audiences.

Edited university websites, newsletters, and divisional communications to maintain clear, consistent messaging. Analyzed webpage data to inform site revisions and improve user experience.

Managed approximately 200 emails daily during peak audit season, supporting timely stakeholder communication. Completed more than 20 client audit confirmations daily and researched missing financial position information.

Maintained membership databases and developed Excel trackers for programs, records, and reporting. Coordinated member mailing inquiries and organized membership payment records.

Analyzed website and email metrics using Google Analytics to support marketing decisions. Created social, newsletter, blog, and email content; revised promotional flyers and website pages.

Conducted market research and categorized quantitative survey data for the 114th AUA Annual Meeting. Wrote promotional copy and edited patient education content in a CMS.

Master of Science in Marketing Intelligence from Towson University, completed in 2024.

Post-Baccalaureate Certificate in Project, Program & Portfolio Management from Towson University, completed in 2024.

Bachelor of Science in Business Administration with a concentration in Marketing from Towson University, completed in 2018.