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@rafeelilyas
Enthusiastic digital marketing specialist with strong customer service skills.
I am a dedicated digital marketing specialist with a proven track record in executing successful advertising campaigns across various platforms. My experience includes managing client ad budgets, optimizing for return on ad spend (ROAS), and delivering strategic insights that drive measurable results. I thrive in dynamic environments and am passionate about leveraging my skills to help businesses achieve their marketing goals.
Throughout my career, I have honed my customer service skills, ensuring high satisfaction rates while assisting clients with their inquiries and resolving issues promptly. My ability to communicate clearly and train new colleagues has been instrumental in fostering a collaborative work environment. I am committed to continuous learning and staying updated with the latest digital marketing trends to provide the best solutions for my clients.
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Work history, roles, and key accomplishments
Tyler Hoffamn Soliocitors
Jun 2024 - Jun 2025 (1 year)
Planned and executed paid advertising campaigns on Google Ads and Meta Ads, generating leads and sales across various industries. Managed client ad budgets ranging from £500 to £5,000/month, optimizing for ROAS and CPL.
O2
Feb 2024 - Apr 2024 (2 months)
Received inbound calls and assisted customers with a variety of queries, ensuring high satisfaction. Consistently met daily Key Performance Indicators (KPIs) set by management.
Barclays
Dec 2022 - Apr 2023 (4 months)
Assisted customers with inbound calls, meeting daily KPIs and training new colleagues on system procedures. Managed debit card disputes and initiated fraud dispute processes for affected customers.
HMRC
Jan 2021 - May 2022 (1 year 4 months)
Processed import and export cases for traders while handling inbound calls and informing them of proper procedures. Monitored and resolved back office complaints, ensuring prompt resolution of inquiries from customers and mortgage brokers.
Lloyds Banking Group
May 2017 - Feb 2020 (2 years 9 months)
Provided comprehensive customer service, addressing inquiries and resolving issues for banking clients. Maintained high standards of service delivery in a fast-paced environment.
Degrees, certifications, and relevant coursework
Business Studies, Business Studies
Grade: Pass
Studied Business Studies at Calderdale College, focusing on foundational business principles and practices. Achieved a passing grade in the program.
GCSEs, General Studies
Grade: 8 GCSEs A-C's
Completed secondary education at Halifax High School, achieving 8 GCSEs with grades A-C. Key subjects included Maths and English, providing a strong academic foundation.
Software and tools used professionally
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