Open to opportunities

Rafeel Ilyas

@rafeelilyas

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Enthusiastic digital marketing specialist with strong customer service skills.

United Kingdom

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What I'm looking for

I am looking for a role that allows me to leverage my digital marketing skills while fostering a positive customer experience in a collaborative environment.

I am a dedicated digital marketing specialist with a proven track record in executing successful advertising campaigns across various platforms. My experience includes managing client ad budgets, optimizing for return on ad spend (ROAS), and delivering strategic insights that drive measurable results. I thrive in dynamic environments and am passionate about leveraging my skills to help businesses achieve their marketing goals.

Throughout my career, I have honed my customer service skills, ensuring high satisfaction rates while assisting clients with their inquiries and resolving issues promptly. My ability to communicate clearly and train new colleagues has been instrumental in fostering a collaborative work environment. I am committed to continuous learning and staying updated with the latest digital marketing trends to provide the best solutions for my clients.

Experience

Work history, roles, and key accomplishments

Digital Marketing Specialist

Tyler Hoffamn Soliocitors

Jun 2024 - Jun 2025 (1 year)

Planned and executed paid advertising campaigns on Google Ads and Meta Ads, generating leads and sales across various industries. Managed client ad budgets ranging from £500 to £5,000/month, optimizing for ROAS and CPL.

Google Ads Meta Ads PPC Landing Page Optimization Keyword Research Campaign Management Digital Marketing Strategy

Customer Service Advisor

Feb 2024 - Apr 2024 (2 months)

Received inbound calls and assisted customers with a variety of queries, ensuring high satisfaction. Consistently met daily Key Performance Indicators (KPIs) set by management.

Customer Service Inbound KPIs Communication Problem Solving Customer Support

Customer Service Agent

Barclays

Dec 2022 - Apr 2023 (4 months)

Assisted customers with inbound calls, meeting daily KPIs and training new colleagues on system procedures. Managed debit card disputes and initiated fraud dispute processes for affected customers.

Customer Service Inbound KPIs Training Dispute Resolution Fraud Prevention

Customer Service Representative

HMRC

Jan 2021 - May 2022 (1 year 4 months)

Processed import and export cases for traders while handling inbound calls and informing them of proper procedures. Monitored and resolved back office complaints, ensuring prompt resolution of inquiries from customers and mortgage brokers.

Customer Service Inbound Training

Customer Service Agent

Lloyds Banking Group

May 2017 - Feb 2020 (2 years 9 months)

Provided comprehensive customer service, addressing inquiries and resolving issues for banking clients. Maintained high standards of service delivery in a fast-paced environment.

Customer Service Communication Problem Solving Banking Operations Financial Services

Education

Degrees, certifications, and relevant coursework

Calderdale College

Business Studies, Business Studies

Grade: Pass

Studied Business Studies at Calderdale College, focusing on foundational business principles and practices. Achieved a passing grade in the program.

Halifax High School

GCSEs, General Studies

Grade: 8 GCSEs A-C's

Completed secondary education at Halifax High School, achieving 8 GCSEs with grades A-C. Key subjects included Maths and English, providing a strong academic foundation.