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Rafaela Pieritz

@rafaelapieritz

Senior B2B operations analyst specializing in data reconciliation, KPI reporting, and Salesforce-driven onboarding.

China
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What I'm looking for

I’m looking to lead data reconciliation and KPI reporting, drive CRM migrations like Salesforce, and coach cross-functional teams—working fully remote across time zones to improve accuracy, adoption, and business outcomes.

I’m an operations professional with over 10 years of experience managing data accuracy, reporting frameworks, and system rollouts for international B2B clients across Asia. I’m comfortable working fully remote across time zones, languages, and industries, while staying focused on clarity, accountability, and measurable outcomes.

As a Senior Customer Service & B2B Operations Analyst at MBRF, I global reconciled and audited claims data across 300+ international clients by mapping and validating figures across systems to identify discrepancies, root causes, and corrective actions. I built and maintained KPI reporting frameworks to track financial exposure and case status across 743 international cases, reducing approved claim values by 31% (USD 2.88M to USD 1.53M) and reimbursement costs by 18% (USD 500K+ in savings). I also reduced average response time from 15 to 10 days by improving how case data was tracked, flagged, and escalated.

From July 2020 to January 2023, I led the Asia Customer Service Analyst work by standardizing case management and reporting processes to improve data consistency and visibility region-wide. I drove the data migration and rollout of Salesforce across the region, mapping legacy client data into the new CRM and coaching teams through adoption, which helped increase client satisfaction from 60% to 80% through clearer reporting and faster issue resolution.

Earlier, as an Account Manager at CW CPA Accounting, I managed financial, tax, and operational data for a portfolio of 40+ Brazilian companies operating across China and the Greater Bay Area, advising on corporate and tax compliance with a 100% contract renewal rate. I also bring strong end-to-end client focus from my Real Estate Consultant role at Ricacorp Properties Ltd, where I closed USD 2.25 million in sales within six months—experience that still shapes how I translate data findings into practical, confident next steps for non-technical stakeholders.

Experience

Work history, roles, and key accomplishments

MC

Senior Customer Service Analyst

MBRF – Global Food Company

Jan 2023 - Feb 2026 (3 years 1 month)

Reconciled and audited claims data across 300+ international clients, identifying discrepancies and root causes and reducing approved claim values by 31% (USD 2.88M to USD 1.53M). Built reporting frameworks for KPI tracking across 743 international cases and improved response times from 15 to 10 days.

Education

Degrees, certifications, and relevant coursework

ESIC Business & Marketing School logoES

ESIC Business & Marketing School

Master of Business Administration (MBA), Communication Management & Digital Marketing

Completed an MBA focused on Communication Management and Digital Marketing at ESIC.

Pontifícia Universidade Católica do Paraná (PUC-PR) logoPP

Pontifícia Universidade Católica do Paraná (PUC-PR)

Bachelor's Degree, Advertising & Marketing

Earned a Bachelor's degree in Advertising and Marketing from PUC-PR.

HO

Harvard Business School Online

Leadership Principles (Online Program), Leadership

Completed the Leadership Principles program through Harvard Business School Online.

ML

Microsoft & LinkedIn Learning

Project Management Foundations (Course), Project Management

Completed Project Management Foundations through Microsoft and LinkedIn Learning.

Tech stack

Software and tools used professionally

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