At Penguin Random House India, I improved Item Data Quality from 65% to 85% across a 40K+ SKU portfolio, increasing catalogue conversion by 12–15% YoY. I also implemented an AI-assisted workflow to monitor risks across 200+ high-GMS ASINs and helped reduce annual deal-funding requirements by 10–12% versus the planned funding pool.
Previously, I scaled Amazon’s Book Bazaar campaign to generate ₹3.7 Cr in incremental revenue and led go-to-market and community initiatives at Cultfit Healthcare Pvt Ltd, including the 90-day Fitmama programme. My work spans marketplace strategy, performance marketing, product discovery and commercial analytics.
