Aditi Naval
@aditinaval
Employer brand and internal communications leader driving people-first employer value and brand advocacy.
What I'm looking for
I am a communications and employer brand leader with 13+ years of experience building Employee Value Propositions, internal communications, employer branding and integrated brand campaigns across large consumer and retail organisations. I have led centre-of-excellence initiatives, collaborated with CHROs and CEOs, and driven measurable improvements in employer reputation and employee advocacy.
My work spans strategic brand management, leadership communication, change management and event-driven engagement—having delivered award nominations, flagship external events, internal hackathons, and human-centric employee lifecycle programs. I bring a project-management mindset, cross-functional collaboration experience, and a track record of elevating employer brand perception at scale.
Experience
Work history, roles, and key accomplishments
Headed the employer branding centre of excellence, launched the Employee Value Proposition and led campaigns that increased brand advocacy and positioned Myntra as an employer of choice.
Manager - Corporate Brand
Tesco
Feb 2021 - Feb 2024 (3 years)
Led internal communications and employer brand initiatives for Tesco Bengaluru, revamped the employee lifecycle with a human-centric model and partnered on a case study with IIM-Bangalore.
Owned internal communications and employer brand strategy for Target in India, led flagship events and external award submissions, improving rankings in Great Place to Work and women-focused workplace lists.
Marketing Consultant
Senfina Alliance
Jan 2016 - Dec 2016 (11 months)
Owned content creation and execution for social, website and ATL campaigns for an online grocery startup, drove PR and online advertising to grow brand visibility.
Led branding, PR, digital marketing and the brand transition for Le Meridien Gurgaon, managing vendor collaborations, website CMS, SEO/SEM and on-ground events.
Senior Account Executive
Webchutney
Jun 2013 - Jun 2014 (1 year)
Managed digital and social media campaigns for major clients, coordinating creative and media planning to deliver integrated digital solutions.
Marketing Manager
Boring Brands
Mar 2013 - Jun 2013 (3 months)
Developed brand solutions and digital campaigns for startups, leading strategy and execution for multiple small-business clients.
Project Manager
McCann Erickson
Jan 2012 - Dec 2012 (11 months)
Managed advertising and branding projects including TV, radio, print and on-ground activations for major consumer brands, overseeing end-to-end execution.
Brand Management Intern
Times of India
Jul 2011 - Sep 2011 (2 months)
Supported magazine brand teams on creative ideas for shoots, launches and communication plans to strengthen publication brands.
Education
Degrees, certifications, and relevant coursework
Xavier Institute of Communications
Post Graduation (PGDM), Advertising & Marketing
2010 - 2011
Post Graduate Diploma in Advertising & Marketing completed at Xavier Institute of Communications during 2010–2011.
Sri Venkateswara College, University of Delhi
Bachelor of Arts (Honors), Sociology
2007 - 2010
Bachelor of Arts (Honors) in Sociology completed at Sri Venkateswara College, University of Delhi from 2007 to 2010.
Indian School Certificate (ISC) - Class 12
ISC Class 12, Senior Secondary Education
Grade: 85% (Overall); Best of Four 90%
Completed ISC Class 12 board exams with 85% overall and Best of Four: 90%.
Central Board of Secondary Education (CBSE) - Class 10
CBSE Class 10, Secondary Education
Grade: 72%
Completed CBSE Class 10 board exams with 72%.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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