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Rabie SoubraRS
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Rabie Soubra

@rabiesoubra

I build data-rooted Saudi market strategies that drive measurable competitive advantage.

Saudi Arabia
Message

What I'm looking for

I'm looking to develop and deliver Saudi-focused strategies that combine data insights, global experience, localized communication, digital transformation, and measurable KPI-driven outcomes.

I've developed and delivered strategy products across multinational agencies including JWT, BBDO, DDB, OgilvyOne, and Intermarkets.

Since 2008, I've focused on localizing communication and strategic products by merging global experience with a Saudi perspective. My work emphasizes digital transformation, strategy consultancy, clear executive paths, and KPI feedback loops.

I'm a researcher and writer who discovers insights in data-poor environments, consumes extensive research daily, and has authored 10 books published on my website.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

American University of Beirut logoAB

American University of Beirut

Bachelor of Arts, Economics

Pursued a Bachelor of Arts in Economics at the American University of Beirut, graduating in 1986.

Tech stack

Software and tools used professionally

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