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Queline Erasmus

@quelineerasmus

Business development strategist at The Detail Marketing & Design, building brands, ventures, and practical growth systems.

South Africa

Message

At The Detail Marketing & Design, I support SMEs, startups, and growing brands with strategy, branding, marketing, and digital solutions. I manage the business cycle from client discovery and planning through execution, and have built workflows to coordinate multiple projects.

I also co-manage The Detail Photography, developing visual storytelling for businesses, events, and personal brands. Previously, I developed Voor Op Die Wa Clothing & Gifts from product concept through customer delivery and launched Bunnies on the Go, an educational children’s event business.

Experience

Work history, roles, and key accomplishments

Current

Co-Founder & Photographer

Current

The Detail Photography

Jan 2022 - Present (4 years 9 months)

Co-managed a photography business focused on brand storytelling, lifestyle content, and client experiences. Managed client relationships, project planning, production coordination, and final delivery.

Photography Brand storytelling Client Management Project Planning Creative Direction Content Production Post production

Current

Founder & Creative Director

Current

The Detail Marketing & Design

Jan 2022 - Present (4 years 9 months)

Founded and managed a multi-service marketing and design business supporting SMEs, startups, and growing brands through strategy, branding, marketing, and digital solutions. Managed the full business cycle including client acquisition, strategy, planning, execution, and delivery.

Business Development Brand Strategy Marketing Digital Solutions Client Management Project Management Operations Strategy Creative Direction

Venture Strategist & Implementation Lead

Studio @Millennial Arch

Oct 2023 - Dec 2025 (2 years 2 months)

Supported the development and implementation of a multi-brand creative studio concept, contributing to venture strategy, customer experience, and operational execution. Developed brand strategy, visual direction, and launch elements.

Startup Strategy Customer Experience Operational Execution Brand Strategy Visual Direction Supplier Coordination Project Management

Founder & Product Entrepreneur

Voor Op Die Wa Clothing & Gifts

May 2019 - Dec 2021 (2 years 7 months)

Created and operated a lifestyle product business managing the full journey from concept development through customer delivery. Developed product concepts, branding, pricing, and market presentation.

Product Development Branding Pricing Market Testing Supplier Management Inventory Management Sales Customer Relationships Marketing Operations

Founder & Event Manager

Bunnies on the Go

Sep 2016 - Dec 2019 (3 years 3 months)

Developed and launched an educational children's event business focused on interactive customer experiences. Created the business concept, service offering, brand identity, and customer journey.

Event Management Service Design Customer Experience Operations Marketing Design Logistics Client Communication

SME Marketer & Sales Consultant

CTU Training Solutions

Jun 2018 - Apr 2019 (10 months)

Supported SME programmes through marketing, client engagement, consulting support, sales targets, and event execution.

Marketing Client Engagement Consulting Sales Event Execution

Business Development & Designer

Whey to Go

Sep 2017 - Apr 2019 (1 year 7 months)

Supported business growth through marketing strategy, operational support, budgeting, stock coordination, and brand development.

Business Development Marketing Strategy Operations Budgeting Stock Coordination Brand Development

PR & Marketing

Picture Café & Print Café

Jan 2018 - Jun 2018 (5 months)

Managed social media, marketing activities, and customer-facing brand communication.

Social Media Marketing Brand Communications

Assistant Manager

Twin Oaks Coffee Shop

Jan 2016 - Dec 2016 (11 months)

Handled coordination, administration, and customer service.

Coordination Administration Customer Service

Education

Degrees, certifications, and relevant coursework

North West University

Human Movement Sciences and Psychology

Studied Human Movement Sciences and Psychology.

IIE Varsity College

Sports Development and Management

Studied Sports Development and Management.

Udemy

Professional Development Courses, Professional Development

Completed professional development courses focused on leadership, communication, workplace productivity, psychology, behaviour, persuasion, and emotional intelligence.