Khoa Truong

Consulted on selective projects spanning social strategy and analytics, copywriting, and influencer campaign management, translating client objectives into content and actionable performance recommendations.

Led national brand and growth leadership across integrated media, e-commerce, CRM, customer experience, content and retail. Led a 5-person team, managed 5 agency partners and stewarded ~$4M in annual marketing investment to support 41% YoY sales growth.

Supervised digital marketing activities, contributing to brand growth and performance across channels.

Executed digital marketing strategies, supporting e-commerce and brand growth initiatives.

Managed SEO and social strategy across a 15+ client portfolio, increasing organic traffic by 67% and achieving Top-5 SERP rankings within 6 months through audits, content optimization and search strategy. Managed cross-functional delivery across Asana and Salesforce while maintaining 98% client satisfaction.

Delegated digital recruitment across social media, SEO, content and marketing automation, recruiting 150+ students from Southeast Asia while adding 15 leads per month. Coordinated up to 20 volunteers across virtual and community campaigns, including an E-sports activation that delivered 2,100% ROI and programs that grew followers by 200%.

Generated US$3.7M in new project opportunities and ~$9M in event-led pipeline across the cruise, naval and oil tank segments through B2B GTM tactics and partnerships. Led 7 Sales Engineer Representatives and reduced operating expenses by 27% through Salesforce-enabled process improvements.

Completed postgraduate certificates in Marketing Management and Social Media Management.

Earned a Bachelor of Economics & Management.