Looking for a job

Yasser Shah

@yassershah

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I build data-driven digital campaigns, manage brand presence, and grow online stores.

Canada

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What I'm looking for

I'm looking to lead data-driven digital strategy, creative campaigns, social media, paid media, and online brand growth while working closely with clients and creative teams.

I build and execute digital strategies across social media, paid media, online stores, and brand reputation management.

At The Kitchen Barista in Toronto, I managed the company’s social media and online presence, ran Google Shopping Ads and P-Max strategy, and operated its Shopify store.

Previously at McCANN, I managed client digital assets and media, led account management for digital services, and supported client presentations and digital strategy. I’ve also directed creative shoots, social content, events, collaborations, and marcomms for European Guarding & Security Services in Doha.

My experience spans SEO, SMO, SEM, SMM, content planning, market research, web content, client relationships, and team training across marketing, media, technology, education, banking, and security organizations.

Experience

Work history, roles, and key accomplishments

Digital Marketing Executive

The Kitchen Barista

Jul 2023 - Jun 2024 (11 months)

Managed social media and online presence, created and executed digital media strategy focusing on Google shopping ads and P-Max, operated the online Shopify store, and handled customer service and online reputation management.

Social Media Management Digital Strategy Google Shopping Ads Performance Max Shopify Customer Service Brand Management

Manager Digital

McCann

Jun 2021 - Mar 2023 (1 year 9 months)

Managed client's digital assets and media, led account management team for digital services, handled client liaison and presentations, and developed digital strategies and online reputation management.

Digital Asset Management Account Management Client Relations Digital Strategy Brand Management

Lead Digital Marketer

European Guarding & Security Services

Jan 2020 - Jul 2020 (6 months)

Led digitization of all corporate subsidiaries, directed creatives including ad shoots and social media content, arranged events and collaborations, and managed broadcast of digital and conventional marketing communications.

Digital Transformation Creative Direction Social Media Content Event Planning Marketing Communications

Account Manager

The Caesar Marketing & Events

Feb 2019 - Oct 2019 (8 months)

Managed client accounts, created storyboards and scripts for ads, developed creative calendars and ideation, and provided operational training to colleagues on new IT tools.

Account Management Storyboarding Script Writing Creative Strategy Training

Digital Marketing Manager

Osool Media

Dec 2018 - Feb 2019 (2 months)

Initiated B2B corporate liaisons, managed accounts over SMO/SEO services, created content calendars and marketing strategies, and managed design and videography teams.

B2B Marketing SMO SEO Content Strategy Team Management

Operations Officer

Askari Islamic Bank

Jun 2017 - Jul 2018 (1 year 1 month)

Managed branch clearing, transfers, and banker's checks, handled intra-office notifications and correspondence, and dealt directly with clients to clear their bank processes.

Banking Operations Client Services Correspondence Management

Digital Marketer (Consultancy)

Highbrows Engineering & Technology

Feb 2013 - Feb 2017 (4 years)

Provided consultation, conducted research and surveys, created marketing plans and strategies for products, and created presentation material and trained the pitch team.

Market Research Marketing Strategy Presentation Skills Training

Marketing Executive (Remote)

Livecoding.tv

Mar 2016 - Sep 2016 (6 months)

Created and marketed social media content, trained staff, designed and uploaded blog, covered SEO/SMO on accounts, designed persona and structure of company website, and managed liaison with journalists.

Social Media Marketing SEO SMO Content Creation Web Design Media Relations

Marketing Consultant

Times Consultant

Feb 2013 - Dec 2013 (10 months)

Conducted back-end education market research, helped develop and enhance educational counseling services, conducted education counseling sessions for students, and assisted in international education workshops.

Market Research Educational Counseling Workshop Facilitation

Business Development Officer

Dexter Software

Oct 2012 - Jan 2013 (3 months)

Served international clients for content creation, got trained in SEO/SMO and provided these services, wrote client need-based content and PR projects, and created reports for internal and client use.

Content Creation SEO SMO Client Relations Reporting