Qasim Masud Amin
@qasimmasudamin
Principal UX Consultant with 15 years of user experience design expertise.
What I'm looking for
I am a Principal UX Consultant with over 15 years of experience in user experience design, specializing in interaction and visual design. My passion lies in creating inclusive, customer-centric designs that enhance user satisfaction and engagement. I have a proven track record of leading design teams and applying Design Thinking principles to deliver innovative and accessible interfaces.
Throughout my career, I have successfully led UX strategies across various enterprise digital platforms, significantly boosting user satisfaction and product usability. I excel in collaborating with cross-functional teams, establishing UX frameworks, and implementing accessibility standards that improve customer retention. My expertise in wireframing, prototyping, and user research has consistently driven growth in user engagement and streamlined design processes.
Experience
Work history, roles, and key accomplishments
Principal UX Consultant
Zones LLC
Mar 2023 - Present (2 years 3 months)
Led UX strategy across enterprise digital platforms, boosting user satisfaction by 25% and product usability by 40%. Directed multi-disciplinary teams, increasing project delivery efficiency by 20–35%.
Principal UX Consultant
Systems Ltd
Jan 2022 - Mar 2023 (1 year 2 months)
Led UX strategy across enterprise digital platforms, boosting user satisfaction by 25% and product usability by 40%. Directed multi-disciplinary teams, increasing project delivery efficiency by 20–35%.
Senior UX Consultant
Systems Ltd
Feb 2021 - Jan 2022 (11 months)
Streamlined UX processes and design delivery, accelerating timelines by 20%. Led UX design for web and mobile solutions, including stakeholder alignment, persona development, and journey optimization.
UX Consultant
Systems Ltd
Jun 2019 - Feb 2021 (1 year 8 months)
Streamlined UX processes and design delivery, accelerating timelines by 20%. Led UX design for web and mobile solutions, including stakeholder alignment, persona development, and journey optimization.
UX/UI Advisory Designer
Systems Ltd
Sep 2017 - Jun 2019 (1 year 9 months)
Designed mobile-first, high-performing apps, increasing app adoption by 25%. Delivered UX initiatives from concept to prototype, collaborating closely with product and research teams.
Senior UX Designer
Intech Automation Intelligence
Aug 2014 - Sep 2017 (3 years 1 month)
Increased user engagement by 30% through app design and UI/UX strategies. Boosted market presence by 30% through branding and promotional campaigns.
Visual Art Teacher
Aitchison College & Beaconhouse
Aug 2010 - Aug 2014 (4 years)
Taught visual arts to students of varying skill levels, helping them explore creativity and develop artistic confidence. Designed hands-on, engaging curricula that made art accessible and exciting.
UX Designer
Maavra Tech
Nov 2013 - Jul 2014 (8 months)
Worked closely with stakeholders to align design solutions with company vision, improving web and mobile experiences. Conducted workshops with stakeholders to gather requirements and clarify design objectives.
Sr. Graphic Designer
Channel 7 Communications Pvt Ltd
Feb 2010 - Aug 2010 (6 months)
Led end-to-end design and branding initiatives across visual, corporate, editorial, POS, and web platforms. Developed high-impact visual materials and marketing collateral that boosted client visibility and engagement.
Sr. Graphic Designer
A.Q. Interactive
Mar 2008 - Feb 2010 (1 year 11 months)
Led end-to-end design and branding initiatives across visual, corporate, editorial, POS, and web platforms. Developed high-impact visual materials and marketing collateral that boosted client visibility and engagement.
Sr. Graphic Designer
Dimensions International
Aug 2007 - Feb 2008 (6 months)
Led end-to-end design and branding initiatives across visual, corporate, editorial, POS, and web platforms. Developed high-impact visual materials and marketing collateral that boosted client visibility and engagement.
Education
Degrees, certifications, and relevant coursework
Oriental College of Arts, Lahore
Bachelor of Fine Arts (BFA), Communication Design
2002 - 2006
Completed a Bachelor of Fine Arts with a focus on Communication Design. Gained foundational knowledge and practical skills in visual communication and design principles.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Job categories
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