Qasim Masud AminQA
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Qasim Masud Amin

@qasimmasudamin

Principal UX Consultant with 15 years of user experience design expertise.

Pakistan

What I'm looking for

I seek a role in a forward-thinking UX organization that values innovation and user-centric design.

I am a Principal UX Consultant with over 15 years of experience in user experience design, specializing in interaction and visual design. My passion lies in creating inclusive, customer-centric designs that enhance user satisfaction and engagement. I have a proven track record of leading design teams and applying Design Thinking principles to deliver innovative and accessible interfaces.

Throughout my career, I have successfully led UX strategies across various enterprise digital platforms, significantly boosting user satisfaction and product usability. I excel in collaborating with cross-functional teams, establishing UX frameworks, and implementing accessibility standards that improve customer retention. My expertise in wireframing, prototyping, and user research has consistently driven growth in user engagement and streamlined design processes.

Experience

Work history, roles, and key accomplishments

ZL
Current

Principal UX Consultant

Zones LLC

Mar 2023 - Present (2 years 3 months)

Led UX strategy across enterprise digital platforms, boosting user satisfaction by 25% and product usability by 40%. Directed multi-disciplinary teams, increasing project delivery efficiency by 20–35%.

SL

Principal UX Consultant

Systems Ltd

Jan 2022 - Mar 2023 (1 year 2 months)

Led UX strategy across enterprise digital platforms, boosting user satisfaction by 25% and product usability by 40%. Directed multi-disciplinary teams, increasing project delivery efficiency by 20–35%.

SL

Senior UX Consultant

Systems Ltd

Feb 2021 - Jan 2022 (11 months)

Streamlined UX processes and design delivery, accelerating timelines by 20%. Led UX design for web and mobile solutions, including stakeholder alignment, persona development, and journey optimization.

SL

UX Consultant

Systems Ltd

Jun 2019 - Feb 2021 (1 year 8 months)

Streamlined UX processes and design delivery, accelerating timelines by 20%. Led UX design for web and mobile solutions, including stakeholder alignment, persona development, and journey optimization.

SL

UX/UI Advisory Designer

Systems Ltd

Sep 2017 - Jun 2019 (1 year 9 months)

Designed mobile-first, high-performing apps, increasing app adoption by 25%. Delivered UX initiatives from concept to prototype, collaborating closely with product and research teams.

AB

Visual Art Teacher

Aitchison College & Beaconhouse

Aug 2010 - Aug 2014 (4 years)

Taught visual arts to students of varying skill levels, helping them explore creativity and develop artistic confidence. Designed hands-on, engaging curricula that made art accessible and exciting.

MT

UX Designer

Maavra Tech

Nov 2013 - Jul 2014 (8 months)

Worked closely with stakeholders to align design solutions with company vision, improving web and mobile experiences. Conducted workshops with stakeholders to gather requirements and clarify design objectives.

Education

Degrees, certifications, and relevant coursework

OL

Oriental College of Arts, Lahore

Bachelor of Fine Arts (BFA), Communication Design

2002 - 2006

Completed a Bachelor of Fine Arts with a focus on Communication Design. Gained foundational knowledge and practical skills in visual communication and design principles.

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Qasim Masud Amin - Principal UX Consultant - Zones LLC | Himalayas