I am looking for Principal, Lead, or Senior Product Designer roles focused on enterprise SaaS, complex platforms, and digital product transformation. I want to contribute across discovery, UX strategy, research, interaction design, design systems, and UX/UI execution while collaborating with product and engineering teams to create scalable, user-centered experiences.
Looking for a job
Qasim Masud Amin
@qasimmasudamin
Principal Product Designer | Enterprise SaaS • Complex Platforms • Design Systems • Product Transformation
PakistanWhat I'm looking for
I am a Principal Product Designer / Consultant (UX/UI) with 15+ years of experience designing enterprise SaaS platforms, complex digital products, and scalable user experiences across B2B, fintech, retail, eCommerce, industrial, telecom, and government domains.
My career has focused on transforming complex systems, fragmented workflows, and business requirements into products that are clear, usable, and scalable. I work across the full product design lifecycle — from discovery, research, stakeholder workshops, information architecture, and workflow definition to interaction design, UI execution, design systems, validation, and delivery collaboration.
Currently at Zones, I lead product design for ZDP, an enterprise B2B SaaS platform consisting of interconnected studios supporting complex operational workflows. I design role-based experiences, scalable platform structures, and design systems while collaborating with product managers, engineering teams, architects, and senior stakeholders.
Previously at Systems Limited, I designed and led UX/UI initiatives across 20+ client products, including enterprise platforms, fintech solutions, retail systems, analytics dashboards, government applications, and digital ecosystems. My work included products for global organizations across multiple industries, helping teams modernize processes and improve product experiences.
I combine product thinking, UX strategy, hands-on design execution, and a strong foundation in communication design. I enjoy solving complex problems, simplifying workflows, building scalable systems, mentoring designers, and collaborating with cross-functional teams to create products that deliver real user and business value.
I am interested in Principal Product Designer, Lead Product Designer, Senior Product Designer, and Product Design Consultant opportunities where I can contribute to complex platforms, SaaS products, and digital product transformation initiatives.
Experience
Work history, roles, and key accomplishments
Current
Led product design for ZDP, an enterprise B2B SaaS platform spanning Access Console, Data Studio, Content Studio, and Workflow Studio. Owned discovery with 25+ stakeholders, designed workflows for 8+ business functions, built a 100+ component design system, defined AI chatbot experiences, collaborated with 70+ engineers, led 2 UX designers, and mentored 6 interns.
SL
Led UX strategy and product design for enterprise and fintech solutions across engineering and banking domains. Designed Descon’s proposal and project management platform, digitizing procurement, planning, approvals, and operations. Defined ABL banking workflows and UX experiences. Led 2–3 UX designers, mentored 3 designers, and aligned product direction through stakeholder workshops.
SL
Owned UX strategy and end-to-end design across 6 concurrent enterprise engagements in telecom, retail, finance, government, and creator economy. Delivered Mattress Firm analytics dashboards, Visionet AcuitySpark retail planning workflows, NTDC operations platform, M-Content creator solution, Estée Lauder innovation platform, and Etisalat KPI experiences.
SL
Delivered UX/UI design across enterprise, government, retail, telecom, and digital platforms. Owned UX delivery across client engagements, defining IA, workflows, prototypes, and scalable experiences. Designed solutions for Fatima Group, RTA, NNG USA, Visionet AcuitySpark, Telenor, and Mattress Firm while driving stakeholder alignment, UX strategy, and reusable design patterns.
SL
Delivered UX/UI and product design across SaaS, eCommerce, banking analytics, insurance, and enterprise platforms. Designed digital experiences for Freeman, TeamViewer, KUIU, IGI, Electric House, and IBM Cognos banking dashboards. Defined user flows, IA, prototypes, UI systems, and reusable components while collaborating with stakeholders and engineering teams.
Designed UX/UI solutions for industrial automation platforms, transforming complex engineering requirements into scalable product interfaces, dashboards, and operational experiences. Collaborated with engineering teams and stakeholders globally across Americas, Europe, Africa, APAC, and MENA, improving usability, workflows, interface consistency, and system adoption.
AB
Visual Art Teacher
Aitchison College & Beaconhouse
Aug 2010 - Aug 2014 (4 years)
Taught visual arts to students of varying skill levels, helping them explore creativity and develop artistic confidence. Designed hands-on, engaging curricula that made art accessible and exciting.
MT
UX Designer
Maavra Tech
Nov 2013 - Jul 2014 (8 months)
Worked closely with stakeholders to align design solutions with company vision, improving web and mobile experiences. Conducted workshops with stakeholders to gather requirements and clarify design objectives.
CL
Sr. Graphic Designer
Channel 7 Communications Pvt Ltd
Feb 2010 - Aug 2010 (6 months)
Led end-to-end design and branding initiatives across visual, corporate, editorial, POS, and web platforms. Developed high-impact visual materials and marketing collateral that boosted client visibility and engagement.
AI
Sr. Graphic Designer
A.Q. Interactive
Mar 2008 - Feb 2010 (1 year 11 months)
Led end-to-end design and branding initiatives across visual, corporate, editorial, POS, and web platforms. Developed high-impact visual materials and marketing collateral that boosted client visibility and engagement.
DI
Sr. Graphic Designer
Dimensions International
Aug 2007 - Feb 2008 (6 months)
Led end-to-end design and branding initiatives across visual, corporate, editorial, POS, and web platforms. Developed high-impact visual materials and marketing collateral that boosted client visibility and engagement.
Education
Degrees, certifications, and relevant coursework
OL
Oriental College of Arts, Lahore
Bachelor of Fine Arts (BFA), Communication Design
2002 - 2006
Completed a Bachelor of Fine Arts with a focus on Communication Design. Gained foundational knowledge and practical skills in visual communication and design principles.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
PakistanAuthorized to work in
Salary expectations
60k-90k USD
Job categories
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