Farwa Zafar

I am a User Experience and Product Designer with 5.3 years crafting intuitive, accessible, and user-centered digital products across fintech, edtech, social commerce, governance, travel tech, SaaS, B2B, B2C, and e-commerce. I work across the full design lifecycle—user research, wireframing, prototyping, usability testing, and high-fidelity UI design—and I build and maintain scalable, WCAG 2.1-compliant design systems like IT.N to drive consistency and efficiency.

I lead end-to-end design efforts, collaborate closely with PMs, developers, and stakeholders, and mentor junior designers to align business goals with user needs. My work has delivered measurable outcomes—an 18% increase in retention for a logistics platform, a 40% active user growth on a governance product, and a 20% reduction in onboarding drop-off on an e-learning platform—while ensuring inclusivity and scalable component libraries.