Puru Arora
@puruarora
Product and analytics professional with 4+ years of experience across noon.com and American Express, focused on experimentation, growth and data.
IndiaWhat I'm looking for
I am an IIT Delhi graduate with 4+ years of experience across product analytics, strategy and business intelligence at noon.com and American Express. At noon, I worked on search and discovery products, experimentation, user behaviour analysis and self-service analytics tools. I built solutions that improved conversion, GMV, testing efficiency and decision-making across Product, Engineering, Growth and Category teams.
Previously, at American Express, I worked on lending and customer analytics, where my analyses influenced portfolio strategy, acquisition decisions, forecasting and executive reporting. I have strong experience with SQL, BigQuery, Python, BI tools, A/B testing, product metrics and AI-assisted analytics workflows. I am interested in product analytics, growth, strategy and analytics-led product roles where I can solve complex problems and directly influence business outcomes.
Experience
Work history, roles, and key accomplishments
Senior Business Analyst, Product Analytics & Strategy for Search
May 2025 - Present (1 year 3 months)
Led product analytics and strategy for Search, including experimentation, performance intelligence, and infrastructure improvements. Drove cross-functional delivery and mentored analysts.
Assistant Manager, Lending Analytics & Product Management
Aug 2024 - May 2025 (9 months)
Managed portfolio insights and P&L analysis, automated portfolio products, and supported cross-functional leadership on growth and credit-quality tradeoffs.
Built cohort frameworks and benchmarks for generational strategy and share-of-wallet analysis. Supported CEO-level strategy and earned Analyst of the Quarter.
Product Intern
Credgenics.com
Mar 2022 - May 2022 (2 months)
Built CRM workflows for bank/NBFC debt recovery and automated communication flows, cutting man-hours by 90%.
Product and Growth Intern
Sanfe.in
Mar 2021 - Jul 2021 (4 months)
Grew website AOV from INR 470 to INR 1,100 and improved conversion rate from 2.0% to 3.5%. Allocated monthly budget across paid media, alliances, and CRM for D2C growth.
Education
Degrees, certifications, and relevant coursework
CFA Institute
CFA Level 1, Finance
2024 - 2024
Grade: 90th Percentile
Passed CFA Level 1 in the 90th percentile.
Indian Institute of Technology Delhi
Minor, Entrepreneurship
2018 - 2022
Grade: 9.75 GPA
Minor in Entrepreneurship with a 9.75 GPA.
Indian Institute of Technology Delhi
Bachelor of Technology, Textile & Fibre Engineering
2018 - 2022
Grade: 8.12 CGPA
Activities and societies: Minor in Entrepreneurship
B.Tech. in Textile & Fibre Engineering with a minor in Entrepreneurship, achieving an 8.12 CGPA and a 9.75 GPA in the minor.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Social media
Job categories
Skills
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